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Cambridge Marketing Handbook : Digital / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Bax, Steve. Meyer, Karl. Wilkins, Neil. |
| 서명/저자사항 | Cambridge Marketing Handbook[electronic resource] :Digital /Steve Bax, Karl Meyer, and Neil Wilkins. |
| 발행사항 | London : Kogan Page, 2013. |
| 형태사항 | 1 online resource. |
| ISBN | 9780749470647 (electronic bk.) 074947064X (electronic bk.) 1306154014 (electronic bk.) 9781306154017 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Chapter 1. Core concepts -- chapter 2. Websites and SEO -- chapter 3. Digital communications -- chapter 4. Social media -- chapter 5. Mobile -- chapter 6. Digital marketing campaigns -- chapter 7. Measuring digital marketing -- chapter 8. Legislation. |
| 요약 | This handbook introduces the key tools available for digital marketing and how to create and implement a digital campaign. Among the channels and tools covered are websites, email, online PR, social media, mobile apps, and online advertising. |
| 일반주제명 | Internet marketing. Marketing -- Management. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Nicklin, Terry.Cambridge Marketing Handbook.Kogan Page 20131306154014 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667417 |
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| 1 | WE00004215 | 658.8/72 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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