| LDR | | 02621cmm uu200565Ia 4500 |
| 001 | | 000000305440 |
| 005 | | 20230525100702 |
| 006 | | m o d |
| 007 | | cr cnu---unuuu |
| 008 | | 131129s2013 enk o 000 0 eng d |
| 020 | |
▼a 9780749470647 (electronic bk.) |
| 020 | |
▼a 074947064X (electronic bk.) |
| 020 | |
▼a 1306154014 (electronic bk.) |
| 020 | |
▼a 9781306154017 (electronic bk.) |
| 035 | |
▼a (OCoLC)864383650 |
| 040 | |
▼a IDEBK
▼b eng
▼e pn
▼c IDEBK
▼d E7B
▼d N$T
▼d CDX
▼d OCLCQ
▼d GGVRL
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5415.1265 |
| 072 | 7 |
▼a BUS
▼x 082000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 041000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 042000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 085000
▼2 bisacsh |
| 082 | 04 |
▼a 658.8/72
▼2 23 |
| 100 | 1 |
▼a Bax, Steve. |
| 245 | 10 |
▼a Cambridge Marketing Handbook
▼h [electronic resource] :
▼b Digital /
▼c Steve Bax, Karl Meyer, and Neil Wilkins. |
| 260 | |
▼a London :
▼b Kogan Page,
▼c 2013. |
| 300 | |
▼a 1 online resource. |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Chapter 1. Core concepts -- chapter 2. Websites and SEO -- chapter 3. Digital communications -- chapter 4. Social media -- chapter 5. Mobile -- chapter 6. Digital marketing campaigns -- chapter 7. Measuring digital marketing -- chapter 8. Legislation. |
| 520 | |
▼a This handbook introduces the key tools available for digital marketing and how to create and implement a digital campaign. Among the channels and tools covered are websites, email, online PR, social media, mobile apps, and online advertising. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Internet marketing. |
| 650 | 0 |
▼a Marketing
▼x Management. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Industrial Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Management Science.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Organizational Behavior.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Meyer, Karl. |
| 700 | 1 |
▼a Wilkins, Neil. |
| 776 | 08 |
▼i Print version:
▼a Nicklin, Terry.
▼t Cambridge Marketing Handbook.
▼d Kogan Page 2013
▼z 1306154014 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667417 |
| 938 | |
▼a Coutts Information Services
▼b COUT
▼n 26803283 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10810946 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 667417 |
| 938 | |
▼a Ingram Digital eBook Collection
▼b IDEB
▼n cis26803283 |
| 938 | |
▼a Cengage Learning
▼b GVRL
▼n GVRL6UOY |
| 990 | |
▼a 관리자 |