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Wired TV : laboring over an interactive future [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Mann, Denise. Johnson, Derek. Gray, Jonathan. Brooker, Will. Russo, Julie Levin. Mann, Denise. Caldwell, John T. Kozinets, Robert V. Clarke, M. J. Brook, Vincent. Marti?nez, Katynka Z. Jenkins, Henry. |
| 서명/저자사항 | Wired TV[electronic resource] :laboring over an interactive future. |
| 발행사항 | Piscataway : Rutgers University Press, 2014. |
| 형태사항 | 1 online resource (296 pages) |
| ISBN | 9780813564555 (electronic bk.) 0813564557 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Title page; Copyright; Contents; Acknowledgments; Introduction: When television and new media work worlds collide -- Denise Mann; 1. Authorship up for grabs: decentralized labor, licensing, and the management of collaborative creativity -- Derek Johnson; 2. In the game: the creative and textual constraints of licensed video games -- Jonathan Gray; 3. Going pro: gendered responses to the incorporation of fan labor as user-genereated content -- Will Brooker; 4. Labor of love: charting the L word -- Julie Levin Russo. 5. The labor behind the lost ARG: WGA's tentative foothold in the digital age -- Denise Mann 6. Post-network reflexivity: viral marketing and labor management -- John T. Caldwell; 7. Fan creep: why brands suddenly need ""fans"" -- Robert V. Kozinets; 8. Outsourcing the office -- M.J. Clarke; 9. Convergent ethnicity and the Neo-Platoon show: recombining difference in the post-network era -- Vincent Brook; 10. Translating telenovelas in a neo-network era: finding an online home for mynetwork soaps -- Katynka Z. Martinez. 11. The reign of the "Mothership": transmedia's past, present, and possible futures -- Henry Jenkins notes on contributors; Index. |
| 요약 | Wired TV looks at the post-network television industry's experiments with new forms of interactive storytelling that took place from 2005 to2010 as broadband was introduced into the majority of homes and the use of Facebook, YouTube, and Twitter soared. Essays address such issues as the networks' sporadic efforts to engage fans using transmedia storytelling, production inefficiencies, and the effect of corporate conglomeration on entrepreneurial creativity. |
| 일반주제명 | Interactive television -- United States. Mass media -- United States. Social media -- United States. Television broadcasting -- United States. Television broadcasting -- United States. Interactive television -- United States. Social media -- United States. Mass media -- United States. Interactive television. Mass media. Social media. Television broadcasting. BUSINESS & ECONOMICS / Industries / Media & Communications. TECHNOLOGY & ENGINEERING / Telecommunications. PERFORMING ARTS / Business Aspects. |
| 주제명(지명) | United States. -- fast |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Mann, Denise.Wired TV : Laboring Over an Interactive Future.Piscataway : Rutgers University Press, 짤20149780813564548 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=688139 |
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