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019 ▼a 868580608
020 ▼a 9780813564555 (electronic bk.)
020 ▼a 0813564557 (electronic bk.)
020 ▼z 9780813564548
020 ▼z 0813564549
020 ▼z 9780813564531
020 ▼z 0813564530
035 ▼a (OCoLC)869093982 ▼z (OCoLC)868580608
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050 4 ▼a HE8700.8 .W57 2013
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072 7 ▼a PER010000 ▼2 bisacsh
08204 ▼a 384.3 ▼a 384.31
1001 ▼a Mann, Denise.
24510 ▼a Wired TV ▼h [electronic resource] : ▼b laboring over an interactive future.
260 ▼a Piscataway : ▼b Rutgers University Press, ▼c 2014.
300 ▼a 1 online resource (296 pages)
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5050 ▼a Title page; Copyright; Contents; Acknowledgments; Introduction: When television and new media work worlds collide -- Denise Mann; 1. Authorship up for grabs: decentralized labor, licensing, and the management of collaborative creativity -- Derek Johnson; 2. In the game: the creative and textual constraints of licensed video games -- Jonathan Gray; 3. Going pro: gendered responses to the incorporation of fan labor as user-genereated content -- Will Brooker; 4. Labor of love: charting the L word -- Julie Levin Russo.
5058 ▼a 5. The labor behind the lost ARG: WGA's tentative foothold in the digital age -- Denise Mann 6. Post-network reflexivity: viral marketing and labor management -- John T. Caldwell; 7. Fan creep: why brands suddenly need ""fans"" -- Robert V. Kozinets; 8. Outsourcing the office -- M.J. Clarke; 9. Convergent ethnicity and the Neo-Platoon show: recombining difference in the post-network era -- Vincent Brook; 10. Translating telenovelas in a neo-network era: finding an online home for mynetwork soaps -- Katynka Z. Martinez.
5058 ▼a 11. The reign of the "Mothership": transmedia's past, present, and possible futures -- Henry Jenkins notes on contributors; Index.
520 ▼a Wired TV looks at the post-network television industry's experiments with new forms of interactive storytelling that took place from 2005 to2010 as broadband was introduced into the majority of homes and the use of Facebook, YouTube, and Twitter soared. Essays address such issues as the networks' sporadic efforts to engage fans using transmedia storytelling, production inefficiencies, and the effect of corporate conglomeration on entrepreneurial creativity.
588 ▼a Description based on print version record.
650 4 ▼a Interactive television ▼z United States.
650 4 ▼a Mass media ▼z United States.
650 4 ▼a Social media ▼z United States.
650 4 ▼a Television broadcasting ▼z United States.
650 0 ▼a Television broadcasting ▼z United States.
650 0 ▼a Interactive television ▼z United States.
650 0 ▼a Social media ▼z United States.
650 0 ▼a Mass media ▼z United States.
650 7 ▼a Interactive television. ▼2 fast ▼0 (OCoLC)fst00976009
650 7 ▼a Mass media. ▼2 fast ▼0 (OCoLC)fst01011219
650 7 ▼a Social media. ▼2 fast ▼0 (OCoLC)fst01741098
650 7 ▼a Television broadcasting. ▼2 fast ▼0 (OCoLC)fst01146714
650 7 ▼a BUSINESS & ECONOMICS / Industries / Media & Communications. ▼2 bisacsh
650 7 ▼a TECHNOLOGY & ENGINEERING / Telecommunications. ▼2 bisacsh
650 7 ▼a PERFORMING ARTS / Business Aspects. ▼2 bisacsh
651 7 ▼a United States. ▼2 fast ▼0 (OCoLC)fst01204155
655 4 ▼a Electronic books.
655 0 ▼a Electronic books.
7001 ▼a Johnson, Derek.
7001 ▼a Gray, Jonathan.
7001 ▼a Brooker, Will.
7001 ▼a Russo, Julie Levin.
7001 ▼a Mann, Denise.
7001 ▼a Caldwell, John T.
7001 ▼a Kozinets, Robert V.
7001 ▼a Clarke, M. J.
7001 ▼a Brook, Vincent.
7001 ▼a Marti?nez, Katynka Z.
7001 ▼a Jenkins, Henry.
77608 ▼i Print version: ▼a Mann, Denise. ▼t Wired TV : Laboring Over an Interactive Future. ▼d Piscataway : Rutgers University Press, 짤2014 ▼z 9780813564548
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=688139
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938 ▼a EBSCOhost ▼b EBSC ▼n 688139
938 ▼a Ingram Digital eBook Collection ▼b IDEB ▼n cis27369666
938 ▼a YBP Library Services ▼b YANK ▼n 11597136
938 ▼a Project MUSE ▼b MUSE ▼n muse27716
938 ▼a Coutts Information Services ▼b COUT ▼n 27369666
990 ▼a 관리자