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Satisfaction : a behavioral perspective on the consumer / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Oliver, Richard L., 1945- |
| 서명/저자사항 | Satisfaction[electronic resource] :a behavioral perspective on the consumer /Richard L. Oliver. |
| 판사항 | 2nd ed. |
| 발행사항 | Armonk, N.Y. : M.E. Sharpe, 짤2010 (Boston, Mass. : Credo Reference, 2013) |
| 형태사항 | 1 online resource (35 entries) : 75 images, digital files. |
| ISBN | 9781782688983 1782688986 9781317460220 1317460227 |
| 서지주기 | Includes bibliographical references. |
| 내용주기 | Introduction: What is satisfaction? -- pt. 1. Basic satisfaction mechanisms: The performance of attributes, features, and dimensions -- Expectations and related comparative standards -- The expectancy disconfirmation model of satisfaction -- pt. 2. Alternative and supplementary comparative operators: Need fulfillment in a consumer satisfaction context -- Quality: the object of desire -- The many varieties of value in the consumption experience -- Equity: how consumers interpret fairness -- Regret and hindsight: what might have been and what I knew would be -- pt. 3. Satisfaction processes and mechanisms: Cognitive dissonance: fears of what the future will bring (and a few hopes) -- Attribution in the satisfaction response: Why did it happen? -- Emotional expression in the satisfaction response -- The processing of consumption -- pt. 4. Satisfaction's consequences: What happens next? After satisfaction: the short-run consequences -- Loyalty and financial impact: long-term effects of satisfaction. |
| 요약 | "The writing is accessible, yet the subject matter is highly detailed, suitable for marketing researchers as well as advanced students of marketing and consumer behavior. Highly recommended. Graduate, research, and faculty collections"--Choice. |
| 일반주제명 | Consumer satisfaction. Consumer satisfaction -- Evaluation. Consumer satisfaction. Consumer satisfaction -- Evaluation. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:07656177069780765617705xxii, 519 p. : ill |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=929197 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00006051 | 658.8/12 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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