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020 ▼a 9781782688983 ▼q electronic bk.
020 ▼a 1782688986 ▼q electronic bk.
020 ▼a 9781317460220 ▼q electronic bk.
020 ▼a 1317460227 ▼q electronic bk.
020 ▼z 9780765617705 (cloth : alk. paper)
020 ▼z 0765617706 (cloth : alk. paper)
035 ▼a (OCoLC)854922145
040 ▼a CREDO ▼b eng ▼e pn ▼c CREDO ▼d OCLCO ▼d OCLCQ ▼d OCLCF ▼d YDXCP ▼d N$T ▼d IDEBK ▼d 248032
049 ▼a K4RA
050 4 ▼a HF5415.335 ▼b .O55 2010eb
072 7 ▼a BUS ▼x 082000 ▼2 bisacsh
072 7 ▼a BUS ▼x 041000 ▼2 bisacsh
072 7 ▼a BUS ▼x 042000 ▼2 bisacsh
072 7 ▼a BUS ▼x 085000 ▼2 bisacsh
08204 ▼a 658.8/12 ▼2 22
1001 ▼a Oliver, Richard L., ▼d 1945-
24510 ▼a Satisfaction ▼h [electronic resource] : ▼b a behavioral perspective on the consumer / ▼c Richard L. Oliver.
24630 ▼a Behavioral perspective on the consumer
250 ▼a 2nd ed.
260 ▼a Armonk, N.Y. : ▼b M.E. Sharpe, ▼c 짤2010 ▼e (Boston, Mass. : ▼f Credo Reference, ▼g 2013)
300 ▼a 1 online resource (35 entries) : ▼b 75 images, digital files.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references.
5050 ▼a Introduction: What is satisfaction? -- pt. 1. Basic satisfaction mechanisms: The performance of attributes, features, and dimensions -- Expectations and related comparative standards -- The expectancy disconfirmation model of satisfaction -- pt. 2. Alternative and supplementary comparative operators: Need fulfillment in a consumer satisfaction context -- Quality: the object of desire -- The many varieties of value in the consumption experience -- Equity: how consumers interpret fairness -- Regret and hindsight: what might have been and what I knew would be -- pt. 3. Satisfaction processes and mechanisms: Cognitive dissonance: fears of what the future will bring (and a few hopes) -- Attribution in the satisfaction response: Why did it happen? -- Emotional expression in the satisfaction response -- The processing of consumption -- pt. 4. Satisfaction's consequences: What happens next? After satisfaction: the short-run consequences -- Loyalty and financial impact: long-term effects of satisfaction.
5203 ▼a "The writing is accessible, yet the subject matter is highly detailed, suitable for marketing researchers as well as advanced students of marketing and consumer behavior. Highly recommended. Graduate, research, and faculty collections"--Choice.
588 ▼a Description based on title page of print version.
650 0 ▼a Consumer satisfaction.
650 0 ▼a Consumer satisfaction ▼x Evaluation.
650 7 ▼a Consumer satisfaction. ▼2 fast ▼0 (OCoLC)fst00876403
650 7 ▼a Consumer satisfaction ▼x Evaluation. ▼2 fast ▼0 (OCoLC)fst00876404
650 7 ▼a BUSINESS & ECONOMICS / Industrial Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management Science. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Organizational Behavior. ▼2 bisacsh
655 4 ▼a Electronic books.
77608 ▼i Print version: ▼z 0765617706 ▼z 9780765617705 ▼w (DLC) 2008039870 ▼h xxii, 519 p. : ill
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=929197
938 ▼a Credo Reference ▼b CRED ▼n 9781782688983
938 ▼a YBP Library Services ▼b YANK ▼n 11635078
938 ▼a EBSCOhost ▼b EBSC ▼n 929197
938 ▼a Ingram Digital eBook Collection ▼b IDEB ▼n cis30373495
990 ▼a 관리자