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Packaging the brand : the relationship between packaging design and brand identity / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Ambrose, Gavin. Harris, Paul, 1971- |
| 서명/저자사항 | Packaging the brand[electronic resource] :the relationship between packaging design and brand identity /Gavin Ambrose, Paul Harris. |
| 발행사항 | Lausanne, Switzerland : AVA Academia ; La Vergne, TN : Distributed in the USA & Canada by Ingram Publisher Services, c2011. |
| 형태사항 | 1 online resource (207 p.) : ill. (chiefly col.) |
| 총서사항 | Required reading range. Course reader |
| ISBN | 9782940439799 (electronic bk.) 2940439796 (electronic bk.) |
| 서지주기 | Includes bibliographical references (p. 206) and index. |
| 요약 | This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns. |
| 일반주제명 | Packaging -- Design. Branding (Marketing) Graphic design (Typography) Trademarks -- Design. BUSINESS & ECONOMICS -- Advertising & Promotion. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Ambrose, Gavin.Packaging the brand.Lausanne, Switzerland : Ava Academia ; La Vergne, TN : Distributed in the U.S. & Canada by Ingram Publisher Services, c20119782940411412 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=366548 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00001263 | 658.8/27 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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