| LDR | | 02392cmm uu200493Ia 4500 |
| 001 | | 000000300340 |
| 003 | | OCoLC |
| 005 | | 20230519140743 |
| 006 | | m o d |
| 007 | | cr cnu---unuuu |
| 008 | | 110523s2011 sz a ob 001 0 eng d |
| 020 | |
▼a 9782940439799 (electronic bk.) |
| 020 | |
▼a 2940439796 (electronic bk.) |
| 020 | |
▼z 9782940411412 (pbk.) |
| 020 | |
▼z 2940411417 (pbk.) |
| 035 | |
▼a (OCoLC)726747540 |
| 040 | |
▼a N$T
▼b eng
▼c N$T
▼d E7B
▼d YDXCP
▼d OCLCQ
▼d WAU
▼d OCLCQ
▼d OCLCA
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5415.1255
▼b A39 2011eb |
| 072 | 7 |
▼a BUS
▼x 002000
▼2 bisacsh |
| 082 | 04 |
▼a 658.8/27
▼2 22 |
| 100 | 1 |
▼a Ambrose, Gavin. |
| 245 | 10 |
▼a Packaging the brand
▼h [electronic resource] :
▼b the relationship between packaging design and brand identity /
▼c Gavin Ambrose, Paul Harris. |
| 260 | |
▼a Lausanne, Switzerland :
▼b AVA Academia ;
▼a La Vergne, TN :
▼b Distributed in the USA & Canada by Ingram Publisher Services,
▼c c2011. |
| 300 | |
▼a 1 online resource (207 p.) :
▼b ill. (chiefly col.) |
| 490 | 1 |
▼a Required reading range. Course reader |
| 504 | |
▼a Includes bibliographical references (p. 206) and index. |
| 520 | |
▼a This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Packaging
▼x Design. |
| 650 | 0 |
▼a Branding (Marketing) |
| 650 | 0 |
▼a Graphic design (Typography) |
| 650 | 0 |
▼a Trademarks
▼x Design. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Advertising & Promotion.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Harris, Paul,
▼d 1971- |
| 776 | 08 |
▼i Print version:
▼a Ambrose, Gavin.
▼t Packaging the brand.
▼d Lausanne, Switzerland : Ava Academia ; La Vergne, TN : Distributed in the U.S. & Canada by Ingram Publisher Services, c2011
▼z 9782940411412
▼w (OCoLC)609544323 |
| 830 | 0 |
▼a Required reading range.
▼p Course reader. |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=366548 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10469447 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 6300945 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 366548 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |