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The fundamentals of fashion management [electronic resource] /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Dillon, Susan. |
| 서명/저자사항 | The fundamentals of fashion management[electronic resource] /Susan Dillon. |
| 발행사항 | Lausanne : AVA Academia ; La Vergne, TN : Distributed by Ingram Publisher Services, c2012. |
| 형태사항 | 1 online resource (176 p.) : col. ill., col. ports. |
| 총서사항 | AVA Academia series |
| ISBN | 9782940447237 (electronic bk.) 2940447233 (electronic bk.) |
| 기타표준부호 | 9786613426130 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | The business of fashion. The fashion industry in the 20th century -- Technology -- The influential designers -- Interview : Gary Harvey -- Fashion trend prediction. The fashion forecasting industry -- The forecasting process -- Trend prediction as a tool -- Presenting trend information -- Fashion forecasting agencies -- Interview : Fiona Jenvey -- Fashion transition. Fashion buying -- Merchandising -- Retail formats -- The retail calendar -- Importing fashion goods -- Interview : Katy Steel -- Fashion communication. What is fashion communication? -- The fashion consumer -- Branding -- Fashion marketing -- Fashion promotion -- Visual merchandising -- Fashion advertising -- Interview : Michaela Ireson -- The fashion machine. The fashion calendar -- The fashion press -- Fashion editorial -- Trade shows and events -- Interview : Paul Harness -- Bridging the gap between fashion and business. Creative business planning -- Branding basics -- Innovative marketing and promotion -- Design and copyright -- Interview : Aine Cassidy. |
| 일반주제명 | Clothing trade -- Management. BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry. Clothing trade / Management. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Dillon, Susan.Fundamentals of fashion management.Lausanne : AVA Academia ; La Vergne, TN : Distributed by Ingram Publisher Services, c20129782940411580 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430142 |
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| 1 | WE00001259 | 338.47687 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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