| LDR | | 03143cmm uu200541Ia 4500 |
| 001 | | 000000300336 |
| 003 | | OCoLC |
| 005 | | 20230519140739 |
| 006 | | m o d |
| 007 | | cr cnu---unuuu |
| 008 | | 110526s2012 sz ac fob 001 0 eng d |
| 019 | |
▼a 795360034 |
| 020 | |
▼a 9782940447237 (electronic bk.) |
| 020 | |
▼a 2940447233 (electronic bk.) |
| 020 | |
▼z 9782940411580 (pbk.) |
| 020 | |
▼z 2940411581 (pbk.) |
| 024 | 8 |
▼a 9786613426130 |
| 029 | 1 |
▼a DEBSZ
▼b 378301624 |
| 029 | 1 |
▼a DEBSZ
▼b 381386767 |
| 035 | |
▼a (OCoLC)774104096 |
| 037 | |
▼a CL0500000145
▼b Safari Books Online |
| 040 | |
▼a CDX
▼b eng
▼c CDX
▼d OCLCQ
▼d N$T
▼d E7B
▼d YDXCP
▼d UMI
▼d COO
▼d OCLCQ
▼d DEBSZ
▼d OSU
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HD9940.A1
▼b D55 2012eb |
| 072 | 7 |
▼a BUS
▼x 070090
▼2 bisacsh |
| 082 | 04 |
▼a 338.47687
▼2 23 |
| 100 | 1 |
▼a Dillon, Susan. |
| 245 | 14 |
▼a The fundamentals of fashion management
▼h [electronic resource] /
▼c Susan Dillon. |
| 260 | |
▼a Lausanne :
▼b AVA Academia ;
▼a La Vergne, TN :
▼b Distributed by Ingram Publisher Services,
▼c c2012. |
| 300 | |
▼a 1 online resource (176 p.) :
▼b col. ill., col. ports. |
| 490 | 1 |
▼a AVA Academia series |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a The business of fashion. The fashion industry in the 20th century -- Technology -- The influential designers -- Interview : Gary Harvey -- Fashion trend prediction. The fashion forecasting industry -- The forecasting process -- Trend prediction as a tool -- Presenting trend information -- Fashion forecasting agencies -- Interview : Fiona Jenvey -- Fashion transition. Fashion buying -- Merchandising -- Retail formats -- The retail calendar -- Importing fashion goods -- Interview : Katy Steel -- Fashion communication. What is fashion communication? -- The fashion consumer -- Branding -- Fashion marketing -- Fashion promotion -- Visual merchandising -- Fashion advertising -- Interview : Michaela Ireson -- The fashion machine. The fashion calendar -- The fashion press -- Fashion editorial -- Trade shows and events -- Interview : Paul Harness -- Bridging the gap between fashion and business. Creative business planning -- Branding basics -- Innovative marketing and promotion -- Design and copyright -- Interview : Aine Cassidy. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Clothing trade
▼x Management. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry.
▼2 bisacsh |
| 650 | 7 |
▼a Clothing trade / Management.
▼2 local |
| 655 | 4 |
▼a Electronic books. |
| 655 | 0 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Dillon, Susan.
▼t Fundamentals of fashion management.
▼d Lausanne : AVA Academia ; La Vergne, TN : Distributed by Ingram Publisher Services, c2012
▼z 9782940411580 |
| 830 | 0 |
▼a AVA academia. |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430142 |
| 938 | |
▼a Coutts Information Services
▼b COUT
▼n 20635749 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10527148 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 7406410 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 430142 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |