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Marketing : a critical introduction / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Hackley, Christopher E. |
| 서명/저자사항 | Marketing[electronic resource] :a critical introduction /Chris Hackley. |
| 발행사항 | Los Angeles ; London : SAGE, 2009. |
| 형태사항 | 1 online resource (186 p.) |
| ISBN | 9781446202227 (electronic bk.) 1446202224 (electronic bk.) |
| 서지주기 | Includes bibliographical references (p. [166]-180) and index. |
| 내용주기 | 1. Marketing studies : the critical standpoint -- 2. The origins and institutions of marketing studies -- 3. Marketing studies and managerial ideology -- 4. The marketing mix and the challenge of cultural branding -- 5. The strategy discourse and marketing studies -- 6. Research, theory and resistance in marketing studies -- 7. The 'real world' of marketing as literary construction -- 8. Consumer rationality, critical theory and ethics : three issues for a critical marketing studies. |
| 일반주제명 | Marketing. Marketing -- Case studies. Marketing -- Problems, exercises, etc. Marketing -- Case studies -- Problems, exercises, etc. BUSINESS & ECONOMICS -- Marketing -- General. BUSINESS & ECONOMICS -- Distribution. Marketingtheorie. Marketing. Marketing. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Hackley, Christopher E.Marketing.Los Angeles ; London : SAGE, 20099781412911481 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=372446 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00000004 | 658.8 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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