| LDR | | 02386cmm uu200529Ka 4500 |
| 001 | | 000000299996 |
| 003 | | OCoLC |
| 005 | | 20230517133929 |
| 006 | | m d |
| 007 | | cr cnu---unuuu |
| 008 | | 110620s2009 cau ob 001 0 eng d |
| 020 | |
▼a 9781446202227 (electronic bk.) |
| 020 | |
▼a 1446202224 (electronic bk.) |
| 020 | |
▼z 9781412911481 |
| 020 | |
▼z 1412911486 |
| 020 | |
▼z 1412911494 |
| 020 | |
▼z 9781412911498 |
| 035 | |
▼a (OCoLC)731667692 |
| 040 | |
▼a N$T
▼b eng
▼c N$T
▼d E7B
▼d OCLCQ
▼d FXR
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5415
▼b .H17145 2009eb |
| 072 | 7 |
▼a BUS
▼x 043000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 078000
▼2 bisacsh |
| 082 | 04 |
▼a 658.8
▼2 22 |
| 100 | 1 |
▼a Hackley, Christopher E. |
| 245 | 10 |
▼a Marketing
▼h [electronic resource] :
▼b a critical introduction /
▼c Chris Hackley. |
| 260 | |
▼a Los Angeles ;
▼a London :
▼b SAGE,
▼c 2009. |
| 300 | |
▼a 1 online resource (186 p.) |
| 504 | |
▼a Includes bibliographical references (p. [166]-180) and index. |
| 505 | 0 |
▼a 1. Marketing studies : the critical standpoint -- 2. The origins and institutions of marketing studies -- 3. Marketing studies and managerial ideology -- 4. The marketing mix and the challenge of cultural branding -- 5. The strategy discourse and marketing studies -- 6. Research, theory and resistance in marketing studies -- 7. The 'real world' of marketing as literary construction -- 8. Consumer rationality, critical theory and ethics : three issues for a critical marketing studies. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Marketing. |
| 650 | 0 |
▼a Marketing
▼v Case studies. |
| 650 | 0 |
▼a Marketing
▼v Problems, exercises, etc. |
| 650 | 0 |
▼a Marketing
▼v Case studies
▼v Problems, exercises, etc. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Marketing
▼x General.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Distribution.
▼2 bisacsh |
| 650 | 7 |
▼a Marketingtheorie.
▼2 stw |
| 650 | 7 |
▼a Marketing.
▼2 stw |
| 650 | 07 |
▼a Marketing.
▼2 swd |
| 655 | 4 |
▼a Electronic books. |
| 655 | 7 |
▼a Einfu?hrung.
▼2 swd |
| 776 | 08 |
▼i Print version:
▼a Hackley, Christopher E.
▼t Marketing.
▼d Los Angeles ; London : SAGE, 2009
▼z 9781412911481
▼w (DLC) 2008934472
▼w (OCoLC)269434929 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=372446 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10468637 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |