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Campaigning in the twenty-first century : a whole new ballgame? / [electronic resource]

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자료유형E-Book
개인저자Johnson, Dennis W.
서명/저자사항Campaigning in the twenty-first century[electronic resource] :a whole new ballgame? /Dennis W. Johnson.
발행사항New York : Routledge, 2011.
형태사항1 online resource (xi, 137 p.)
ISBN9780415800372 (electronic bk.)
0415800374 (electronic bk.)
9780415800389 (electronic bk.)
0415800382 (electronic bk.)
9780203878965 (electronic bk.)
0203878965 (electronic bk.)
서지주기Includes bibliographical references and index.
내용주기The modern campaign -- Communicating with voters : the new media -- Communicating with voters : the old media -- Fundraising -- Independent voices -- Taking the pulse of the electorate -- Voter identification, contact, and mobilization -- Campaigning in the next decade.
요약So much has changed during the past decade in political campaigning, that we can almost say "it's a whole new ball game." This book analyzes the way campaigns have been traditionally run and the extraordinary changes that have occurred in the last decade.
일반주제명Political campaigns -- United States.
Campaign management -- United States.
Campaign management -- United States.
Political campaigns -- United States.
United States -- Politics and government -- 21st century.
Political Science.
Psychology.
Electrical engineering.
POLITICAL SCIENCE -- Political Process -- General.
주제명(지명)United States -- Politics and government -- 21st century.
언어영어
기타형태 저록Print version:Johnson, Dennis W.Campaigning in the twenty-first century.New York : Routledge, 20119780415800372
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=347203

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