MARC보기
LDR02781cmm uu200577Ka 4500
001000000299721
003OCoLC
00520230517133339
006m d
007cr cnu---unuuu
008110311s2011 nyu ob 001 0 eng d
020 ▼a 9780415800372 (electronic bk.)
020 ▼a 0415800374 (electronic bk.)
020 ▼a 9780415800389 (electronic bk.)
020 ▼a 0415800382 (electronic bk.)
020 ▼a 9780203878965 (electronic bk.)
020 ▼a 0203878965 (electronic bk.)
035 ▼a (OCoLC)706805038
040 ▼a N$T ▼b eng ▼c N$T ▼d E7B ▼d YDXCP ▼d CDX ▼d EBLCP ▼d MHW ▼d TUU ▼d OCLCQ ▼d 248032
043 ▼a n-us---
049 ▼a K4RA
050 4 ▼a JK2281 ▼b .J623 2011eb
072 7 ▼a POL ▼x 016000 ▼2 bisacsh
08204 ▼a 324.70973 ▼2 22
1001 ▼a Johnson, Dennis W.
24510 ▼a Campaigning in the twenty-first century ▼h [electronic resource] : ▼b a whole new ballgame? / ▼c Dennis W. Johnson.
260 ▼a New York : ▼b Routledge, ▼c 2011.
300 ▼a 1 online resource (xi, 137 p.)
504 ▼a Includes bibliographical references and index.
5050 ▼a The modern campaign -- Communicating with voters : the new media -- Communicating with voters : the old media -- Fundraising -- Independent voices -- Taking the pulse of the electorate -- Voter identification, contact, and mobilization -- Campaigning in the next decade.
520 ▼a So much has changed during the past decade in political campaigning, that we can almost say "it's a whole new ball game." This book analyzes the way campaigns have been traditionally run and the extraordinary changes that have occurred in the last decade.
588 ▼a Description based on print version record.
650 0 ▼a Political campaigns ▼z United States.
650 0 ▼a Campaign management ▼z United States.
650 4 ▼a Campaign management ▼z United States.
650 4 ▼a Political campaigns ▼z United States.
650 4 ▼a United States ▼x Politics and government ▼y 21st century.
650 4 ▼a Political Science.
650 4 ▼a Psychology.
650 4 ▼a Electrical engineering.
650 7 ▼a POLITICAL SCIENCE ▼x Political Process ▼x General. ▼2 bisacsh
651 0 ▼a United States ▼x Politics and government ▼y 21st century.
655 4 ▼a Electronic books.
77608 ▼i Print version: ▼a Johnson, Dennis W. ▼t Campaigning in the twenty-first century. ▼d New York : Routledge, 2011 ▼z 9780415800372 ▼w (DLC) 2010028850 ▼w (OCoLC)646630585
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=347203
938 ▼a ebrary ▼b EBRY ▼n ebr10446782
938 ▼a YBP Library Services ▼b YANK ▼n 3626082
938 ▼a Coutts Information Services ▼b COUT ▼n 17639620
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL667942
990 ▼a 관리자
994 ▼a 92 ▼b K4R