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Advertising : its business, culture and careers / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Tibbs, Andy, 1964- Beattie, Trevor. |
| 서명/저자사항 | Advertising[electronic resource] :its business, culture and careers /Andy Tibbs ; foreword by Trevor Beattie. |
| 발행사항 | London ; New York : Routledge, 2010. |
| 형태사항 | 1 online resource (x, 217 p.) : ill. (some col.), facsims., ports. |
| ISBN | 9780203865958 (electronic bk.) 0203865952 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Does advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead. |
| 요약 | Suitable for advertising creatives, designers, account managers, PR/publicity consultants or marketing managers, this title intends to offers a source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply. |
| 일반주제명 | Advertising -- Vocational guidance. BUSINESS & ECONOMICS -- Advertising & Promotion. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Tibbs, Andy, 1964-Advertising.New York : Routledge, 20109780415544689 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=301226 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00000442 | 659.1023 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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