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LDR02258cmm uu200409Ia 4500
001000000299558
003OCoLC
00520230517133016
006m d
007cr cnu---unuuu
008100320s2010 enkach ob 001 0 eng d
020 ▼a 9780203865958 (electronic bk.)
020 ▼a 0203865952 (electronic bk.)
035 ▼a (OCoLC)562199351
040 ▼a N$T ▼b eng ▼c N$T ▼d YDXCP ▼d EBLCP ▼d CUS ▼d OCLCQ ▼d MHW ▼d OCLCQ ▼d 248032
049 ▼a K4RA
050 4 ▼a HF5828.4 ▼b .T43 2010eb
072 7 ▼a BUS ▼x 002000 ▼2 bisacsh
08204 ▼a 659.1023 ▼2 22
1001 ▼a Tibbs, Andy, ▼d 1964-
24510 ▼a Advertising ▼h [electronic resource] : ▼b its business, culture and careers / ▼c Andy Tibbs ; foreword by Trevor Beattie.
260 ▼a London ; ▼a New York : ▼b Routledge, ▼c 2010.
300 ▼a 1 online resource (x, 217 p.) : ▼b ill. (some col.), facsims., ports.
504 ▼a Includes bibliographical references and index.
5050 ▼a Does advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead.
520 ▼a Suitable for advertising creatives, designers, account managers, PR/publicity consultants or marketing managers, this title intends to offers a source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply.
588 ▼a Description based on print version record.
650 0 ▼a Advertising ▼x Vocational guidance.
650 7 ▼a BUSINESS & ECONOMICS ▼x Advertising & Promotion. ▼2 bisacsh
655 4 ▼a Electronic books.
7001 ▼a Beattie, Trevor.
77608 ▼i Print version: ▼a Tibbs, Andy, 1964- ▼t Advertising. ▼d New York : Routledge, 2010 ▼z 9780415544689 ▼w (DLC) 2009025347 ▼w (OCoLC)326670477
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=301226
938 ▼a YBP Library Services ▼b YANK ▼n 3160989
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL465584
990 ▼a 관리자
994 ▼a 92 ▼b K4R