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Marketing : the basics / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Moore, Karl, 1955- Pareek, Niketh. |
| 서명/저자사항 | Marketing[electronic resource] :the basics /Karl Moore and Niketh Pareek. |
| 판사항 | 2nd ed. |
| 발행사항 | London ; New York : Routledge, 2009. |
| 형태사항 | 1 online resource (vi, 240 p.) : ill. |
| 총서사항 | The basics |
| ISBN | 9780203870341 (electronic bk.) 0203870344 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing. |
| 요약 | Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century. |
| 일반주제명 | Marketing -- Management. Marketing research. Consumer behavior -- Research. Export marketing -- Management. BUSINESS & ECONOMICS -- Marketing -- General. BUSINESS & ECONOMICS -- Distribution. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Moore, Karl, 1955-Marketing.2nd ed.London ; New York : Routledge, 20109780415778992 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=301198 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00000444 | 658.8 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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