| LDR | | 02420cmm uu200553Ia 4500 |
| 001 | | 000000299556 |
| 003 | | OCoLC |
| 005 | | 20230517133013 |
| 006 | | m d |
| 007 | | cr cnu---unuuu |
| 008 | | 100211s2009 nyua gob 001 0 eng d |
| 020 | |
▼a 9780203870341 (electronic bk.) |
| 020 | |
▼a 0203870344 (electronic bk.) |
| 029 | 1 |
▼a CDX
▼b 12034082 |
| 029 | 1 |
▼a AU@
▼b 000046313107 |
| 029 | 1 |
▼a NZ1
▼b 13540938 |
| 035 | |
▼a (OCoLC)505977373 |
| 040 | |
▼a N$T
▼b eng
▼c N$T
▼d OCLCQ
▼d CDX
▼d YDXCP
▼d EBLCP
▼d IDEBK
▼d OCLCQ
▼d MHW
▼d OCLCQ
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5415.13
▼b .M664 2009eb |
| 072 | 7 |
▼a BUS
▼x 043000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 078000
▼2 bisacsh |
| 082 | 04 |
▼a 658.8
▼2 22 |
| 100 | 1 |
▼a Moore, Karl,
▼d 1955- |
| 245 | 10 |
▼a Marketing
▼h [electronic resource] :
▼b the basics /
▼c Karl Moore and Niketh Pareek. |
| 250 | |
▼a 2nd ed. |
| 260 | |
▼a London ;
▼a New York :
▼b Routledge,
▼c 2009. |
| 300 | |
▼a 1 online resource (vi, 240 p.) :
▼b ill. |
| 490 | 1 |
▼a The basics |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing. |
| 520 | |
▼a Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Marketing
▼x Management. |
| 650 | 0 |
▼a Marketing research. |
| 650 | 0 |
▼a Consumer behavior
▼x Research. |
| 650 | 0 |
▼a Export marketing
▼x Management. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Marketing
▼x General.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Distribution.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Pareek, Niketh. |
| 776 | 08 |
▼i Print version:
▼a Moore, Karl, 1955-
▼t Marketing.
▼b 2nd ed.
▼d London ; New York : Routledge, 2010
▼z 9780415778992
▼w (OCoLC)500984730 |
| 830 | 0 |
▼a Basics (Routledge (Firm)) |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=301198 |
| 938 | |
▼a Coutts Information Services
▼b COUT
▼n 12034082 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 3157547 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL465388 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |