가야대학교 분성도서관
주메뉴
자료검색
- Home
- 상세정보
상세정보
부가기능
Business networking : innovation and ideas in theory and practice /
상세 프로파일
| 자료유형 | E-Book |
|---|---|
| 개인저자 | O'Sullivan, Catherine, 1956 December 5-, author. O'Sullivan, Terry, 1957-, author. |
| 서명/저자사항 | Business networking :innovation and ideas in theory and practice /Catherine O'Sullivan and Terry O'Sullivan. |
| 발행사항 | Abingdon Oxon ; New York, NY : Routledge, 2022. |
| 형태사항 | 1 online resource |
| 소장본 주기 | Added to collection customer.56279.3 |
| ISBN | 9781003026549 1003026540 1000462722 9781000462784 1000462781 9781000462722 |
| 서지주기 | Includes bibliographical references and index. |
| 요약 | "The term 'networking' can mean very different things in different contexts: formal organisational structures, personal or career development, or a technique for increasing sales. This is an approachable book which brings together the basics of all these meanings, underpinned by an overview of multiple theoretical models that support the various approaches to networking. Drawing on mainstream models in the fields of marketing, employability, innovation and organisational studies, Business Networking provides an integrated overview of the process and structure of networking, across a range of contexts. Synthesising theory with practice, features include examples and viewpoints from a range of networking practitioners in each chapter, presented in their own words, as well as chapter summaries and reflective questions. Networking is considered a key skill for students, entrepreneurs and practitioners and, given the explosion of opportunities brought by the digital age for individuals and organizations to operate within a broad and global network, an introduction to maximizing the benefits is timely. This book should be recommended reading for a broad range of postgraduate courses, from relationship marketing and entrepreneurship skills, to employability and degree apprenticeship programmes. It should also be useful for reflective practitioners looking to expand and utilize their networks effectively"-- |
| 일반주제명 | Business enterprises -- Computer networks. Internet. Business enterprises -- Computer networks. Internet. BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Skills BUSINESS & ECONOMICS / Entrepreneurship |
| 언어 | 영어 |
| 기타형태 저록 | Print version:O'Sullivan, Catherine, 1956 December 5-Business networkingNew York, NY : Routledge, 20229780367460273 |
| 대출바로가기 | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2952629 |
소장정보
- 소장정보
인쇄
| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00029061 | 338.70285 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
|
카피라이터
