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010 ▼a 2021019155
020 ▼a 9781003026549 ▼q electronic book
020 ▼a 1003026540 ▼q electronic book
020 ▼a 1000462722 ▼q electronic book
020 ▼a 9781000462784 ▼q electronic book
020 ▼a 1000462781 ▼q electronic book
020 ▼a 9781000462722 ▼q (electronic bk.)
020 ▼z 9780367460273 ▼q hardcover
020 ▼z 9780367460280 ▼q paperback
035 ▼a 2952629 ▼b (N$T)
035 ▼a (OCoLC)1256593051
037 ▼a 9781003026549 ▼b Taylor & Francis
040 ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d OCLCO ▼d OCLCF ▼d TYFRS ▼d YDX ▼d N$T ▼d 248032
042 ▼a pcc
049 ▼a MAIN
05000 ▼a HD30.37 ▼b .O78 2022
072 7 ▼a BUS ▼x 043000 ▼2 bisacsh
072 7 ▼a BUS ▼x 059000 ▼2 bisacsh
072 7 ▼a BUS ▼x 025000 ▼2 bisacsh
072 7 ▼a KJS ▼2 bicssc
08200 ▼a 338.70285 ▼2 23
1001 ▼a O'Sullivan, Catherine, ▼d 1956 December 5-, ▼e author.
24510 ▼a Business networking : ▼b innovation and ideas in theory and practice / ▼c Catherine O'Sullivan and Terry O'Sullivan.
260 ▼a Abingdon Oxon ; ▼a New York, NY : ▼b Routledge, ▼c 2022.
300 ▼a 1 online resource
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
520 ▼a "The term 'networking' can mean very different things in different contexts: formal organisational structures, personal or career development, or a technique for increasing sales. This is an approachable book which brings together the basics of all these meanings, underpinned by an overview of multiple theoretical models that support the various approaches to networking. Drawing on mainstream models in the fields of marketing, employability, innovation and organisational studies, Business Networking provides an integrated overview of the process and structure of networking, across a range of contexts. Synthesising theory with practice, features include examples and viewpoints from a range of networking practitioners in each chapter, presented in their own words, as well as chapter summaries and reflective questions. Networking is considered a key skill for students, entrepreneurs and practitioners and, given the explosion of opportunities brought by the digital age for individuals and organizations to operate within a broad and global network, an introduction to maximizing the benefits is timely. This book should be recommended reading for a broad range of postgraduate courses, from relationship marketing and entrepreneurship skills, to employability and degree apprenticeship programmes. It should also be useful for reflective practitioners looking to expand and utilize their networks effectively"-- ▼c Provided by publisher.
5450 ▼a Catherine O'Sullivan has a long career history in workforce development. This includes supporting medical students at the University of Leeds to use networking skills as part of their career planning. Formerly, she ran a large NHS innovation network and has published in the areas of professional and continuing education, leadership and innovation. She is a co-author of Creative Arts Marketing, 3rd edition (Routledge, 2017). Terry O'Sullivan is Senior Lecturer in Management at The Open University Business School. He was lead educator on the FutureLearn Massive Open Online Course Business Fundamentals: Effective Networking studied by tens of thousands of learners across the world, and is also a co-author of Creative Arts Marketing, 3rd edition (Routledge, 2017).
588 ▼a Description based on online resource; title from digital title page (viewed on December 17, 2021).
590 ▼a Added to collection customer.56279.3
650 0 ▼a Business enterprises ▼x Computer networks.
650 0 ▼a Internet.
650 7 ▼a Business enterprises ▼x Computer networks. ▼2 fast ▼0 (OCoLC)fst00842531
650 7 ▼a Internet. ▼2 fast ▼0 (OCoLC)fst00977184
650 7 ▼a BUSINESS & ECONOMICS / Marketing / General ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Skills ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Entrepreneurship ▼2 bisacsh
655 4 ▼a Electronic books.
7001 ▼a O'Sullivan, Terry, ▼d 1957-, ▼e author.
77608 ▼i Print version: ▼a O'Sullivan, Catherine, 1956 December 5- ▼t Business networking ▼d New York, NY : Routledge, 2022 ▼z 9780367460273 ▼w (DLC) 2021019154
85640 ▼3 EBSCOhost ▼u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2952629
938 ▼a EBSCOhost ▼b EBSC ▼n 2952629
990 ▼a 관리자
994 ▼a 92 ▼b N$T