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Empirical Studies on Complementarity and Competition in Products and Business Relationships

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자료유형	E-Book
개인저자	Qin, Shaojun.
단체저자명	University of Minnesota. Business Administration.
서명/저자사항	Empirical Studies on Complementarity and Competition in Products and Business Relationships.
발행사항	[S.l.] : University of Minnesota., 2018
발행사항	Ann Arbor : ProQuest Dissertations & Theses, 2018
형태사항	146 p.
소장본 주기	School code: 0130.
ISBN	9780438350823
일반주기	Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A. Advisers: George John
요약	Complementarity is an important concept in many business settings. Two products are complementary when consumers draw higher utility from consuming the goods together instead of separately (e.g., razors and blades, chips and salsa). On the suppl
요약	Complementarity may also exist across individual agents. For instance, the value of a product with network effects (e.g., phone services) increases with the number of other people using the product. In settings such as marriage, business allianc
요약	From the above listed cases, perhaps the most interesting pertains to when complementarity %interacts with competition. Depending on the context, complementarity may either alleviate, enhance, or even create competition among firms and individua
요약	In this thesis, I explore the coexistence of competition and complementarity among firms and study its impact on firms' strategic decisions using empirical methods. I propose two essays that explore this topic in different settings: Essay 1 look
요약	Essay 2 focuses on the B2C setting and studies the airline industry in China, which faces increasing competition from high-speed trains. While planes and trains compete for customers in overlapping routes, they can also feed traffic to each othe
요약	I build structural models in both essays for the analysis. A structural model helps to understand the underlying mechanism that drives firms' behavior, and enables the creation of what-if analysis that aids in predicting firms' decisions in alte
일반주제명	Marketing.
언어	영어
기본자료 저록	Dissertation Abstracts International80-01A(E). Dissertation Abstract International
대출바로가기	http://www.riss.kr/pdu/ddodLink.do?id=T14998567