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020 ▼a 9780438350823
035 ▼a (MiAaPQ)AAI10823456
035 ▼a (MiAaPQ)umn:19199
040 ▼a MiAaPQ ▼c MiAaPQ ▼d 248032
0820 ▼a 658
1001 ▼a Qin, Shaojun.
24510 ▼a Empirical Studies on Complementarity and Competition in Products and Business Relationships.
260 ▼a [S.l.] : ▼b University of Minnesota., ▼c 2018
260 1 ▼a Ann Arbor : ▼b ProQuest Dissertations & Theses, ▼c 2018
300 ▼a 146 p.
500 ▼a Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
500 ▼a Advisers: George John
5021 ▼a Thesis (Ph.D.)--University of Minnesota, 2018.
520 ▼a Complementarity is an important concept in many business settings. Two products are complementary when consumers draw higher utility from consuming the goods together instead of separately (e.g., razors and blades, chips and salsa). On the suppl
520 ▼a Complementarity may also exist across individual agents. For instance, the value of a product with network effects (e.g., phone services) increases with the number of other people using the product. In settings such as marriage, business allianc
520 ▼a From the above listed cases, perhaps the most interesting pertains to when complementarity %interacts with competition. Depending on the context, complementarity may either alleviate, enhance, or even create competition among firms and individua
520 ▼a In this thesis, I explore the coexistence of competition and complementarity among firms and study its impact on firms' strategic decisions using empirical methods. I propose two essays that explore this topic in different settings: Essay 1 look
520 ▼a Essay 2 focuses on the B2C setting and studies the airline industry in China, which faces increasing competition from high-speed trains. While planes and trains compete for customers in overlapping routes, they can also feed traffic to each othe
520 ▼a I build structural models in both essays for the analysis. A structural model helps to understand the underlying mechanism that drives firms' behavior, and enables the creation of what-if analysis that aids in predicting firms' decisions in alte
590 ▼a School code: 0130.
650 4 ▼a Marketing.
690 ▼a 0338
71020 ▼a University of Minnesota. ▼b Business Administration.
7730 ▼t Dissertation Abstracts International ▼g 80-01A(E).
773 ▼t Dissertation Abstract International
790 ▼a 0130
791 ▼a Ph.D.
792 ▼a 2018
793 ▼a English
85640 ▼u http://www.riss.kr/pdu/ddodLink.do?id=T14998567 ▼n KERIS
980 ▼a 201812 ▼f 2019
990 ▼a 관리자