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Innovative B2B marketing : new models, processes and theory /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Hall, Simon, 1971-, author. |
| 서명/저자사항 | Innovative B2B marketing :new models, processes and theory /Simon Hall. |
| 형태사항 | 1 online resource (xx, 292 pages) |
| 소장본 주기 | eBooks on EBSCOhostAll EBSCO eBooks |
| ISBN | 9780749480813 0749480815 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Introduction to business marketing -- Developing your marketing strategy -- The new marketing mix -- B2B marketing strategy and planning -- Improve B2Bb2b customer-centric marketing -- Business customers and buying behaviours -- Acquisition marketing -- Retention and loyalty marketing -- C-suite marketing -- From product to solutions marketing -- B2B influencer marketing -- Transform through content and digital marketing -- Digital and content marketing -- Digital marketing strategy and planning -- B2B digital marketing channels -- Content marketing -- B2B social media marketing -- B2B brand building -- Collaborating with channel partners -- The modern B2B channel landscape -- Marketing to channel partners and enabling them -- Marketing through channel partners -- Channel marketing strategy and control -- Optimizing marketing execution -- Sales and marketing alignment -- Account-based marketing -- Lead generation -- Modern B2B events marketing -- Modern marketing operations -- Index. |
| 요약 | Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces. |
| 일반주제명 | Industrial marketing. Telemarketing. Industrial marketing. Telemarketing. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Hall, Simon, 1971- author.Innovative B2B marketing1st Edition.New York, NY : Kogan Page Ltd, [2017]9780749480806 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1563778 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00012426 | 658.8/04 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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