| LDR | | 03671cmm u2200625 i 4500 |
| 001 | | 000000311543 |
| 003 | | OCoLC |
| 005 | | 20230525142419 |
| 006 | | m o d |
| 007 | | cr ||||||||||| |
| 008 | | 170516t20172017enka ob 001 0 eng |
| 010 | |
▼a 2017023768 |
| 020 | |
▼a 9780749480813
▼q electronic book |
| 020 | |
▼a 0749480815
▼q electronic book |
| 020 | |
▼z 9780749480806
▼q paperback |
| 035 | |
▼a (OCoLC)987437588 |
| 040 | |
▼a DLC
▼b eng
▼e rda
▼c DLC
▼d OCLCO
▼d OCLCF
▼d OCLCO
▼d N$T
▼d YDX
▼d IDEBK
▼d EBLCP
▼d OCLCQ
▼d YDX
▼d OCLCO
▼d 248032 |
| 042 | |
▼a pcc |
| 049 | |
▼a MAIN |
| 050 | 14 |
▼a HF5415.1263
▼b .H36 2017 |
| 072 | 7 |
▼a BUS
▼x 082000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 041000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 042000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 085000
▼2 bisacsh |
| 082 | 00 |
▼a 658.8/04
▼2 23 |
| 100 | 1 |
▼a Hall, Simon,
▼d 1971-,
▼e author. |
| 245 | 10 |
▼a Innovative B2B marketing :
▼b new models, processes and theory /
▼c Simon Hall. |
| 246 | 3 |
▼a Innovative business-to-business marketing |
| 264 | 1 |
▼a London, United Kindgdom ;
▼a New York, NY, USA :
▼b Kogan Page Limited,
▼c 2017. |
| 264 | 4 |
▼c 짤2017 |
| 300 | |
▼a 1 online resource (xx, 292 pages) |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Introduction to business marketing -- Developing your marketing strategy -- The new marketing mix -- B2B marketing strategy and planning -- Improve B2Bb2b customer-centric marketing -- Business customers and buying behaviours -- Acquisition marketing -- Retention and loyalty marketing -- C-suite marketing -- From product to solutions marketing -- B2B influencer marketing -- Transform through content and digital marketing -- Digital and content marketing -- Digital marketing strategy and planning -- B2B digital marketing channels -- Content marketing -- B2B social media marketing -- B2B brand building -- Collaborating with channel partners -- The modern B2B channel landscape -- Marketing to channel partners and enabling them -- Marketing through channel partners -- Channel marketing strategy and control -- Optimizing marketing execution -- Sales and marketing alignment -- Account-based marketing -- Lead generation -- Modern B2B events marketing -- Modern marketing operations -- Index. |
| 520 | |
▼a Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces. |
| 588 | |
▼a Description based on online resource; title from digital title page (viewed on August 22, 2017). |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Industrial marketing. |
| 650 | 0 |
▼a Telemarketing. |
| 650 | 7 |
▼a Industrial marketing.
▼2 fast
▼0 (OCoLC)fst00971345 |
| 650 | 7 |
▼a Telemarketing.
▼2 fast
▼0 (OCoLC)fst01146200 |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Industrial Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management Science.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Organizational Behavior.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Hall, Simon, 1971- author.
▼t Innovative B2B marketing
▼b 1st Edition.
▼d New York, NY : Kogan Page Ltd, [2017]
▼z 9780749480806
▼w (DLC) 2017013828 |
| 856 | 40 |
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1563778 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 1563778 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 14730656 |
| 938 | |
▼a ProQuest MyiLibrary Digital eBook Collection
▼b IDEB
▼n cis37358723 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL4929727 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b KRKUC |