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Audio branding : using sound to build your brand /

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자료유형E-Book
개인저자Minsky, Laurence, author.
Fahey, Colleen, author.
서명/저자사항Audio branding :using sound to build your brand /Laurence Minsky, Colleen Fahey.
형태사항1 online resource (xviii, 214 pages)
소장본 주기eBooks on EBSCOhostAll EBSCO eBooks
ISBN9780749478582
0749478586

서지주기Includes bibliographical references and index.
내용주기Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index.
이용제한사항Owing to Legal Deposit regulations this resource may only be accessed from within National Library of Scotland. For more information contact enquiries@nls.uk.
요약Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality.
일반주제명Branding (Marketing)
Music in advertising.
Advertising -- Brand name products.
Advertising -- Psychological aspects.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Advertising -- Brand name products.
Advertising -- Psychological aspects.
Branding (Marketing)
Music in advertising.
언어영어
기타형태 저록Print version:Minsky, Laurence.Audio branding.1st Edition.New York : Kogan Page Ltd, [2017]9780749478575
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1478493

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