MARC보기
LDR03848cmm u2200709 i 4500
001000000310514
003OCoLC
00520230525140303
006m o d
007cr |||||||||||
008170125t20172017enka ob 001 0 eng
010 ▼a 2017003807
019 ▼a 975005315
020 ▼a 9780749478582 ▼q (electronic bk.)
020 ▼a 0749478586 ▼q (electronic bk.)
020 ▼z 9780749478575 ▼q (paperback)
035 ▼a (OCoLC)970396795 ▼z (OCoLC)975005315
037 ▼a B8D1E900-8475-4760-9FAC-CC7EC97D4E69 ▼b OverDrive, Inc. ▼n http://www.overdrive.com
040 ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d OCLCO ▼d OCLCF ▼d N$T ▼d IDEBK ▼d YDX ▼d EBLCP ▼d YDX ▼d TEFOD ▼d OCLCQ ▼d NLE ▼d OCLCQ ▼d K6U ▼d VLB ▼d ESU ▼d UAB ▼d COO ▼d 248032
042 ▼a pcc
049 ▼a MAIN
05014 ▼a HF5415.1255 ▼b .M56 2017
072 7 ▼a BUS ▼x 082000 ▼2 bisacsh
072 7 ▼a BUS ▼x 041000 ▼2 bisacsh
072 7 ▼a BUS ▼x 042000 ▼2 bisacsh
072 7 ▼a BUS ▼x 085000 ▼2 bisacsh
08200 ▼a 658.8/27 ▼2 23
1001 ▼a Minsky, Laurence, ▼e author.
24510 ▼a Audio branding : ▼b using sound to build your brand / ▼c Laurence Minsky, Colleen Fahey.
264 1 ▼a London ; ▼a New York, NY : ▼b Kogan Page Limited, ▼c [2017]
264 4 ▼c 짤2017
300 ▼a 1 online resource (xviii, 214 pages)
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5050 ▼a Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index.
506 ▼a Owing to Legal Deposit regulations this resource may only be accessed from within National Library of Scotland. For more information contact enquiries@nls.uk. ▼5 StEdNL
520 ▼a Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality.
5880 ▼a Online resource; title from digital title page (viewed on March 27, 2017).
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Branding (Marketing)
650 0 ▼a Music in advertising.
650 0 ▼a Advertising ▼x Brand name products.
650 0 ▼a Advertising ▼x Psychological aspects.
650 7 ▼a BUSINESS & ECONOMICS ▼x Industrial Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Management Science. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Organizational Behavior. ▼2 bisacsh
650 7 ▼a Advertising ▼x Brand name products. ▼2 fast ▼0 (OCoLC)fst00797554
650 7 ▼a Advertising ▼x Psychological aspects. ▼2 fast ▼0 (OCoLC)fst00797734
650 7 ▼a Branding (Marketing) ▼2 fast ▼0 (OCoLC)fst01743755
650 7 ▼a Music in advertising. ▼2 fast ▼0 (OCoLC)fst01030542
655 4 ▼a Electronic books.
7001 ▼a Fahey, Colleen, ▼e author.
77608 ▼i Print version: ▼a Minsky, Laurence. ▼t Audio branding. ▼b 1st Edition. ▼d New York : Kogan Page Ltd, [2017] ▼z 9780749478575 ▼w (DLC) 2016058930
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1478493
938 ▼a ProQuest MyiLibrary Digital eBook Collection ▼b IDEB ▼n cis34572398
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL4813097
938 ▼a EBSCOhost ▼b EBSC ▼n 1478493
938 ▼a ProQuest MyiLibrary Digital eBook Collection ▼b IDEB ▼n cis34572398
938 ▼a YBP Library Services ▼b YANK ▼n 13524629
990 ▼a 관리자