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Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising /

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자료유형E-Book
개인저자Rowles, Daniel, author.
서명/저자사항Mobile marketing :how mobile technology is revolutionizing marketing, communications and advertising /Daniel Rowles.
판사항Second edition.
형태사항1 online resource (xvi, 256 pages) : illustrations
총서사항Business professional collection
소장본 주기eBooks on EBSCOhostAll EBSCO eBooks
ISBN9780749479800
0749479809

일반주기 First edition published in 2014.
서지주기Includes bibliographical references and index.
내용주기Part one: Mobile marketing in perspective. Introduction -- Understanding the user journey -- Technology change and adoption -- Disruption and integration -- Devices, platforms and technology -- The future of mobile marketing -- Part two: The tactical toolkit. Introduction -- Mobile sites and responsive design -- Mobile and e-mail -- How to build an app -- Social media and mobile -- Mobile search -- Mobile advertising -- Augmented reality (AR) and virtual reality (VR) -- Quick response (QR) codes -- Location-based devices and beacons -- Near field communication (NFC) and mobile payments -- Instant messenger (IM) apps and short messaging service (SMS) -- Mobile analytics -- Part three: Mobile marketing checklists. Introduction -- Checklists -- Conclusions.
요약How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy.
일반주제명Internet marketing.
Internet advertising.
Mobile commerce.
Mobile communication systems.
Telemarketing.
Internet advertising.
Internet marketing.
Mobile commerce.
Mobile communication systems.
Telemarketing.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
언어영어
기타형태 저록Print version:Rowles, Daniel.Mobile marketing.Second edition.London ; New York : Kogan Page, 20179780749479794
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1507869

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