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008161216t20172017enka ob 001 0 eng
010 ▼a 2016058164
019 ▼a 994760736 ▼a 999361712 ▼a 1000258490
020 ▼a 9780749479800 ▼q (electronic bk.)
020 ▼a 0749479809 ▼q (electronic bk.)
020 ▼z 9780749479794 ▼q (alkaline paper)
035 ▼a (OCoLC)966436621 ▼z (OCoLC)994760736 ▼z (OCoLC)999361712 ▼z (OCoLC)1000258490
040 ▼a DLC ▼b eng ▼e rda ▼e pn ▼c DLC ▼d OCLCO ▼d OCLCF ▼d EBLCP ▼d IDEBK ▼d MMU ▼d YDX ▼d YDX ▼d MUU ▼d OCLCO ▼d OCLCQ ▼d OTZ ▼d COO ▼d UAB ▼d K6U ▼d OCLCQ ▼d N$T ▼d OCLCO ▼d 248032
042 ▼a pcc
049 ▼a MAIN
050 4 ▼a HF5415.1265 ▼b .R69 2017
072 7 ▼a BUS ▼x 082000 ▼2 bisacsh
072 7 ▼a BUS ▼x 041000 ▼2 bisacsh
072 7 ▼a BUS ▼x 042000 ▼2 bisacsh
072 7 ▼a BUS ▼x 085000 ▼2 bisacsh
08200 ▼a 658.8/72 ▼2 23
1001 ▼a Rowles, Daniel, ▼e author.
24510 ▼a Mobile marketing : ▼b how mobile technology is revolutionizing marketing, communications and advertising / ▼c Daniel Rowles.
250 ▼a Second edition.
264 1 ▼a London, United Kingdom ; ▼a New York, NY : ▼b Kogan Page, ▼c 2017.
264 4 ▼c 짤2017
300 ▼a 1 online resource (xvi, 256 pages) : ▼b illustrations
336 ▼a text ▼b txt ▼2 rdacontent
336 ▼a still image ▼b sti ▼2 rdacontent
337 ▼a computer ▼b n ▼2 rdamedia
338 ▼a online resource ▼b nc ▼2 rdacarrier
4900 ▼a Business professional collection
500 ▼a First edition published in 2014.
504 ▼a Includes bibliographical references and index.
5050 ▼a Part one: Mobile marketing in perspective. Introduction -- Understanding the user journey -- Technology change and adoption -- Disruption and integration -- Devices, platforms and technology -- The future of mobile marketing -- Part two: The tactical toolkit. Introduction -- Mobile sites and responsive design -- Mobile and e-mail -- How to build an app -- Social media and mobile -- Mobile search -- Mobile advertising -- Augmented reality (AR) and virtual reality (VR) -- Quick response (QR) codes -- Location-based devices and beacons -- Near field communication (NFC) and mobile payments -- Instant messenger (IM) apps and short messaging service (SMS) -- Mobile analytics -- Part three: Mobile marketing checklists. Introduction -- Checklists -- Conclusions.
520 ▼a How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy.
5880 ▼a Online resource; title from digital title page (viewed on May 02, 2017).
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Internet marketing.
650 0 ▼a Internet advertising.
650 0 ▼a Mobile commerce.
650 0 ▼a Mobile communication systems.
650 0 ▼a Telemarketing.
650 7 ▼a Internet advertising. ▼2 fast ▼0 (OCoLC)fst00977220
650 7 ▼a Internet marketing. ▼2 fast ▼0 (OCoLC)fst00977272
650 7 ▼a Mobile commerce. ▼2 fast ▼0 (OCoLC)fst01024206
650 7 ▼a Mobile communication systems. ▼2 fast ▼0 (OCoLC)fst01024207
650 7 ▼a Telemarketing. ▼2 fast ▼0 (OCoLC)fst01146200
650 7 ▼a BUSINESS & ECONOMICS / Industrial Management ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management Science ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Organizational Behavior ▼2 bisacsh
655 4 ▼a Electronic books.
77608 ▼i Print version: ▼a Rowles, Daniel. ▼t Mobile marketing. ▼b Second edition. ▼d London ; New York : Kogan Page, 2017 ▼z 9780749479794 ▼w (DLC) 2016043263 ▼w (OCoLC)966410413
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1507869
938 ▼a ProQuest MyiLibrary Digital eBook Collection ▼b IDEB ▼n cis34951654
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL4794493
938 ▼a YBP Library Services ▼b YANK ▼n 13410841
938 ▼a EBSCOhost ▼b EBSC ▼n 1507869
990 ▼a 관리자