가야대학교 분성도서관

상단 글로벌/추가 메뉴

회원 로그인


자료검색

자료검색

상세정보

부가기능

Going social : excite customers, generate buzz, and energize your brand with the power of social media / [electronic resource]

상세 프로파일

상세정보
자료유형E-Book
개인저자Goldman, Jeremy, author.
서명/저자사항Going social[electronic resource] :excite customers, generate buzz, and energize your brand with the power of social media /Jeremy Goldman.
발행사항New York : American Management Association, 2013.
형태사항1 online resource (ix, 294 pages).
ISBN0814432565 (electronic bk.)
9780814432563 (electronic bk.)




서지주기Includes bibliographical references and index.
내용주기Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influenvers, work with VIPs, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life -- Final word.
일반주제명Internet marketing.
Social media.
Social marketing.
Online social networks.
Customer relations.
BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
BUSINESS & ECONOMICS -- Mail Order.
BUSINESS & ECONOMICS -- Marketing -- Direct.
BUSINESS & ECONOMICS -- Marketing -- Multilevel.
BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
언어영어
기타형태 저록Print version:Goldman, Jeremy.Going social.New York : American Management Association, c20139780814432556
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=502102

소장정보

  • 소장정보

인쇄 인쇄

메세지가 없습니다
No. 등록번호 청구기호 소장처 도서상태 반납예정일 예약 서비스 매체정보
1 WE00001183 658.8/72 가야대학교/전자책서버(컴퓨터서버)/ 대출가능 인쇄 이미지  

서평

  • 서평

태그

  • 태그

나의 태그

나의 태그 (0)

모든 이용자 태그

모든 이용자 태그 (0) 태그 목록형 보기 태그 구름형 보기
 

퀵메뉴

대출현황/연장
예약현황조회/취소
자료구입신청
상호대차
FAQ
교외접속
사서에게 물어보세요
메뉴추가
quickBottom

카피라이터

  • 개인정보보호방침
  • 이메일무단수집거부

김해캠퍼스 | 621-748 | 경남 김해시 삼계로 208 | TEL:055-330-1033 | FAX:055-330-1032
			Copyright 2012 by kaya university Bunsung library All rights reserved.