| LDR | | 03304cmm uu200661Ma 4500 |
| 001 | | 000000300260 |
| 003 | | OCoLC |
| 005 | | 20230519140608 |
| 006 | | m o d |
| 007 | | cr |n| |
| 008 | | 120517s2013 nyu ob 001 0 eng d |
| 019 | |
▼a 817558832 |
| 020 | |
▼a 0814432565 (electronic bk.) |
| 020 | |
▼a 9780814432563 (electronic bk.) |
| 020 | |
▼z 0814432557 |
| 020 | |
▼z 9780814432556 |
| 020 | |
▼z 9781283688901 |
| 020 | |
▼z 1283688905 |
| 035 | |
▼a (OCoLC)818415811 |
| 037 | |
▼a 400140
▼b MIL |
| 040 | |
▼a CDX
▼b eng
▼c CDX
▼d OCLCO
▼d YDXCP
▼d N$T
▼d E7B
▼d TEFOD
▼d OCLCQ
▼d CUS
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5415.1265
▼b .G644 2013eb |
| 072 | 7 |
▼a BUS
▼x 090010
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 040000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 043010
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 043040
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 043050
▼2 bisacsh |
| 082 | 04 |
▼a 658.8/72
▼2 23 |
| 100 | 1 |
▼a Goldman, Jeremy,
▼e author. |
| 245 | 10 |
▼a Going social
▼h [electronic resource] :
▼b excite customers, generate buzz, and energize your brand with the power of social media /
▼c Jeremy Goldman. |
| 260 | |
▼a New York :
▼b American Management Association,
▼c 2013. |
| 300 | |
▼a 1 online resource (ix, 294 pages). |
| 336 | |
▼a text
▼2 rdacontent |
| 337 | |
▼a computer
▼2 rdamedia |
| 338 | |
▼a online resource
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influenvers, work with VIPs, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life -- Final word. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Internet marketing. |
| 650 | 0 |
▼a Social media. |
| 650 | 0 |
▼a Social marketing. |
| 650 | 0 |
▼a Online social networks. |
| 650 | 0 |
▼a Customer relations. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x E-Commerce
▼x Internet Marketing.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Mail Order.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Marketing
▼x Direct.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Marketing
▼x Multilevel.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Marketing
▼x Telemarketing.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Goldman, Jeremy.
▼t Going social.
▼d New York : American Management Association, c2013
▼z 9780814432556
▼w (DLC) 2012019622
▼w (OCoLC)793973948 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=502102 |
| 938 | |
▼a Coutts Information Services
▼b COUT
▼n 24077913 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 9856313 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 502102 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10614682 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |