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Understanding and using social media on college campuses : a practical guide for higher education professionals /

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자료유형E-Book
개인저자Waite, Brandon C., author.
Wheeler, Darren A., 1968-, author.
서명/저자사항Understanding and using social media on college campuses :a practical guide for higher education professionals /Brandon C. Waite and Darren A. Wheeler.
발행예정일자1609
형태사항1 online resource.
소장본 주기eBooks on EBSCOhostAll EBSCO eBooks
ISBN9781475826951
1475826958


서지주기Includes bibliographical references and index.
내용주기_GoBack; _GoBack; _GoBack; _GoBack; _GoBack; _GoBack; _GoBack
요약The purpose of this book is to help higher education professionals approach social media initiatives strategically. It presents a framework for systematically thinking about the Internet Technology Environments (ITE) in which faculty, staff, and administrators operate. By foregoing a one-size-fits-all approach to social media use on campuses for one that is based upon structured inquiry, individuals can discern their unique campus environment and prepare for the challenges and opportunities they are likely to encounter. In addition to explaining why social media use on college campuses is glaringly inconsistent, the book highlights the approaches faculty and staff might take when designing and implementing social media initiatives, given the type of environment in which they work. It also introduces strategies these actors and administrators can utilize to strengthen their ITEs, ultimately facilitating the successful incorporation of social media technology into campus communications.
일반주제명Internet in higher education.
Social media.
EDUCATION -- Higher.
Internet in higher education.
Mass media in education.
Social media.
EDUCATION -- Higher.
언어영어
기타형태 저록Print version:Waite, Brandon C., author.Understanding and using social media on college campusesLanham : Rowman & Littlefield, A wholly owned subsidiary of The Rowman & Littlefield Publishing Group, Inc., [2016]9781475826937
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1335990

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