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008160902s2016 mdu ob 001 0 eng
010 ▼a 2016040897
019 ▼a 958350441 ▼a 958448509
020 ▼a 9781475826951 ▼q (electronic bk.)
020 ▼a 1475826958 ▼q (electronic bk.)
020 ▼z 9781475826937 (cloth : alk. paper)
020 ▼z 9781475826944
0291 ▼a CHVBK ▼b 367175673
0291 ▼a CHNEW ▼b 000881090
035 ▼a (OCoLC)956539608 ▼z (OCoLC)958350441 ▼z (OCoLC)958448509
037 ▼a 197B3979-47FB-48BE-B71C-9BA207694F52 ▼b OverDrive, Inc. ▼n http://www.overdrive.com
040 ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d N$T ▼d IDEBK ▼d EBLCP ▼d OCLCO ▼d OCLCF ▼d YDX ▼d NRC ▼d TEFOD ▼d 248032
042 ▼a pcc
049 ▼a MAIN
05010 ▼a LB2395.7
072 7 ▼a EDU ▼x 015000 ▼2 bisacsh
08200 ▼a 378.1/7344678 ▼2 23
1001 ▼a Waite, Brandon C., ▼e author.
24510 ▼a Understanding and using social media on college campuses : ▼b a practical guide for higher education professionals / ▼c Brandon C. Waite and Darren A. Wheeler.
263 ▼a 1609
264 1 ▼a Lanham : ▼b Rowman & Littlefield, A wholly owned subsidiary of The Rowman & Littlefield Publishing Group, Inc., ▼c [2016]
300 ▼a 1 online resource.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b n ▼2 rdamedia
338 ▼a online resource ▼b nc ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5050 ▼a _GoBack; _GoBack; _GoBack; _GoBack; _GoBack; _GoBack; _GoBack
520 ▼a The purpose of this book is to help higher education professionals approach social media initiatives strategically. It presents a framework for systematically thinking about the Internet Technology Environments (ITE) in which faculty, staff, and administrators operate. By foregoing a one-size-fits-all approach to social media use on campuses for one that is based upon structured inquiry, individuals can discern their unique campus environment and prepare for the challenges and opportunities they are likely to encounter. In addition to explaining why social media use on college campuses is glaringly inconsistent, the book highlights the approaches faculty and staff might take when designing and implementing social media initiatives, given the type of environment in which they work. It also introduces strategies these actors and administrators can utilize to strengthen their ITEs, ultimately facilitating the successful incorporation of social media technology into campus communications.
588 ▼a Description based on print version record and CIP data provided by publisher; resource not viewed.
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Internet in higher education.
650 0 ▼a Social media.
650 7 ▼a EDUCATION ▼x Higher. ▼2 bisacsh
650 7 ▼a Internet in higher education. ▼2 fast ▼0 (OCoLC)fst00977253
650 7 ▼a Mass media in education. ▼2 fast ▼0 (OCoLC)fst01011397
650 7 ▼a Social media. ▼2 fast ▼0 (OCoLC)fst01741098
650 7 ▼a EDUCATION ▼x Higher.
655 4 ▼a Electronic books.
655 7 ▼a Electronic books. ▼2 local
7001 ▼a Wheeler, Darren A., ▼d 1968-, ▼e author.
77608 ▼i Print version: ▼a Waite, Brandon C., author. ▼t Understanding and using social media on college campuses ▼d Lanham : Rowman & Littlefield, A wholly owned subsidiary of The Rowman & Littlefield Publishing Group, Inc., [2016] ▼z 9781475826937 ▼w (DLC) 2016026359
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1335990
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL4643640
938 ▼a EBSCOhost ▼b EBSC ▼n 1335990
938 ▼a Ingram Digital eBook Collection ▼b IDEB ▼n cis34598739
938 ▼a YBP Library Services ▼b YANK ▼n 13124611
990 ▼a 관리자
994 ▼a 92 ▼b KRKUC