가야대학교 분성도서관
주메뉴
자료검색
- Home
- 상세정보
상세정보
부가기능
B2B relationship marketing management in trade fair activity /
상세 프로파일
| 자료유형 | E-Book |
|---|---|
| 개인저자 | Siemieniako, Dariusz, author. Ge憩barowski, Marcin, author. |
| 서명/저자사항 | B2B relationship marketing management in trade fair activity /by Dariusz Siemieniako and Marcin Ge偈barowski. |
| 형태사항 | 1 online resource (163 pages) |
| 소장본 주기 | eBooks on EBSCOhostAll EBSCO eBooks |
| ISBN | 9781443893107 1443893102 |
| 서지주기 | Includes bibliographical references. |
| 내용주기 | Contempory retail real estate trade fairs and methods of researching the marketing activity of exhibitors -- Methods of researching relationship marketing management in retail real estate trade fair activity -- Explanatory model of relationship marketing management of retail real estate trade fair participants -- Management of trade fair activity within the project life cycle -- Relational loyalty as a result of promise management in the process of trade fair activity -- Experiential marketing within the trade fair area as a part of relationship development -- Trade fair conversation in developing relationships. |
| 일반주제명 | Relationship marketing -- Management. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Siemieniako, Dariusz.B2b relationship marketing management in trade fair activity.1st unabridged.[S.l.] : Cambridge Scholars Publis, 20169781443883641 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1236756 |
소장정보
- 소장정보
인쇄
| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00009452 | 658.812 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
|
카피라이터
