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LDR02982cmm u2200589Ii 4500
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006m o d
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008160512t20162016enk ob 000 0 eng d
020 ▼a 9781443893107 ▼q electronic bk.
020 ▼a 1443893102 ▼q electronic bk.
020 ▼z 9781443883641
020 ▼z 1443883646
0291 ▼a DEBSZ ▼b 480360928
035 ▼a (OCoLC)949668935
040 ▼a N$T ▼b eng ▼e rda ▼e pn ▼c N$T ▼d IDEBK ▼d YDXCP ▼d N$T ▼d EBLCP ▼d OSU ▼d DEBSZ ▼d 248032
049 ▼a MAIN
050 4 ▼a HF5415.55
072 7 ▼a BUS ▼x 082000 ▼2 bisacsh
072 7 ▼a BUS ▼x 041000 ▼2 bisacsh
072 7 ▼a BUS ▼x 042000 ▼2 bisacsh
072 7 ▼a BUS ▼x 085000 ▼2 bisacsh
08204 ▼a 658.812 ▼2 23
1001 ▼a Siemieniako, Dariusz, ▼e author.
24510 ▼a B2B relationship marketing management in trade fair activity / ▼c by Dariusz Siemieniako and Marcin Ge偈barowski.
2463 ▼a B two B relationship marketing management in trade fair activity
264 1 ▼a Newcastle upon Tyne : ▼b Cambridge Scholars Publishing, ▼c 2016.
264 4 ▼c 짤2016
300 ▼a 1 online resource (163 pages)
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references.
5050 ▼a Contempory retail real estate trade fairs and methods of researching the marketing activity of exhibitors -- Methods of researching relationship marketing management in retail real estate trade fair activity -- Explanatory model of relationship marketing management of retail real estate trade fair participants -- Management of trade fair activity within the project life cycle -- Relational loyalty as a result of promise management in the process of trade fair activity -- Experiential marketing within the trade fair area as a part of relationship development -- Trade fair conversation in developing relationships.
588 ▼a Description based on print version record.
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Relationship marketing ▼x Management.
650 7 ▼a BUSINESS & ECONOMICS / Industrial Management ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management Science ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Organizational Behavior ▼2 bisacsh
655 0 ▼a Electronic books.
7001 ▼a Ge憩barowski, Marcin, ▼e author.
77608 ▼i Print version: ▼a Siemieniako, Dariusz. ▼t B2b relationship marketing management in trade fair activity. ▼b 1st unabridged. ▼d [S.l.] : Cambridge Scholars Publis, 2016 ▼z 9781443883641
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1236756
938 ▼a EBSCOhost ▼b EBSC ▼n 1236756
938 ▼a Ingram Digital eBook Collection ▼b IDEB ▼n cis34577592
938 ▼a YBP Library Services ▼b YANK ▼n 12986947
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL4535260
990 ▼a 관리자
994 ▼a 92 ▼b KRKUC