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A simple path to sustainability : green business strategies for small and medium-sized businesses / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Andreas, Fred, 1952- |
| 서명/저자사항 | A simple path to sustainability[electronic resource] :green business strategies for small and medium-sized businesses /Fred Andreas ... [et al.], editors. |
| 발행사항 | Santa Barbara, Calif. : Praeger, c2011. |
| 형태사항 | 1 online resource (xx, 253 p.) : ill. |
| ISBN | 9780313382703 (electronic bk.) 0313382700 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Part I: Overview -- Introduction -- Measuring Costs and Benefits -- Part II: Sustainability Cases For Small To Medium-Sized Firms -- Eco-Products -- Barrett Studio Architects, Boulder, Colorado -- Forest City: The Evolution of Sustainability in Forest City's Development of Stapleton -- Boulder Community Hospital -- The Digital Frontier -- Boulder Valley Credit Union: "Better Banking Naturally" -- New Belgium Brewery -- Guaranteed Recycling Xperts: A Cleantech Business That Wasn't -- Denver Machine Shop: Sustainability through Four Generations -- First Affirmative Financial Network: Responding to Socially Conscious Market Demand -- Boulder Outlook Hotel -- Part III: Overall Lessons -- Overall Sustainability Lesson: Why Small and Medium-Sized Firms Should Invest in Sustainability -- Glossary -- Index. |
| 요약 | "A Simple Path to Sustainability: Green Business Strategies for Small and Medium-sized Businesses is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-size enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success. The studies collected here detail each company's journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketing/public relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits."--EBL book details. |
| 일반주제명 | Small business -- Environmental aspects. Sustainable development. Social responsibility of business. BUSINESS & ECONOMICS -- Development -- Sustainable Development. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Simple path to sustainability.Santa Barbara, Calif. : Praeger, c20119780313382697 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=362887 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00002665 | 658.4/083 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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