MARC보기
LDR04058cmm uu200505Ia 4500
001000000301745
003OCoLC
00520230519143737
006m o d
007cr |n|
008110405s2011 caua ob 001 0 eng d
019 ▼a 713023341 ▼a 755039158
020 ▼a 9780313382703 (electronic bk.)
020 ▼a 0313382700 (electronic bk.)
020 ▼z 9780313382697 (hard copy : alk. paper)
020 ▼z 0313382697 (hard copy : alk. paper)
035 ▼a (OCoLC)711749086
040 ▼a MERUC ▼b eng ▼c MERUC ▼d EBLCP ▼d WAU ▼d YDXCP ▼d N$T ▼d CDX ▼d E7B ▼d FGA ▼d OCLCQ ▼d CS1 ▼d TEFOD ▼d OCLCQ ▼d 248032
049 ▼a K4RA
050 4 ▼a HD2341 ▼b .S553 2011eb
070 ▼a HD2341 ▼b .S553 2011
072 7 ▼a BUS ▼x 072000 ▼2 bisacsh
08204 ▼a 658.4/083
24502 ▼a A simple path to sustainability ▼h [electronic resource] : ▼b green business strategies for small and medium-sized businesses / ▼c Fred Andreas ... [et al.], editors.
260 ▼a Santa Barbara, Calif. : ▼b Praeger, ▼c c2011.
300 ▼a 1 online resource (xx, 253 p.) : ▼b ill.
504 ▼a Includes bibliographical references and index.
5050 ▼a Part I: Overview -- Introduction -- Measuring Costs and Benefits -- Part II: Sustainability Cases For Small To Medium-Sized Firms -- Eco-Products -- Barrett Studio Architects, Boulder, Colorado -- Forest City: The Evolution of Sustainability in Forest City's Development of Stapleton -- Boulder Community Hospital -- The Digital Frontier -- Boulder Valley Credit Union: "Better Banking Naturally" -- New Belgium Brewery -- Guaranteed Recycling Xperts: A Cleantech Business That Wasn't -- Denver Machine Shop: Sustainability through Four Generations -- First Affirmative Financial Network: Responding to Socially Conscious Market Demand -- Boulder Outlook Hotel -- Part III: Overall Lessons -- Overall Sustainability Lesson: Why Small and Medium-Sized Firms Should Invest in Sustainability -- Glossary -- Index.
520 ▼a "A Simple Path to Sustainability: Green Business Strategies for Small and Medium-sized Businesses is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-size enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success. The studies collected here detail each company's journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketing/public relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits."--EBL book details.
588 ▼a Description based on print version record.
650 0 ▼a Small business ▼x Environmental aspects.
650 0 ▼a Sustainable development.
650 0 ▼a Social responsibility of business.
650 7 ▼a BUSINESS & ECONOMICS ▼x Development ▼x Sustainable Development. ▼2 bisacsh
655 4 ▼a Electronic books.
7001 ▼a Andreas, Fred, ▼d 1952-
77608 ▼i Print version: ▼t Simple path to sustainability. ▼d Santa Barbara, Calif. : Praeger, c2011 ▼z 9780313382697 ▼w (DLC) 2010051248 ▼w (OCoLC)548555540
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=362887
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL678277
938 ▼a YBP Library Services ▼b YANK ▼n 3510323
938 ▼a Coutts Information Services ▼b COUT ▼n 17410696
938 ▼a ebrary ▼b EBRY ▼n ebr10460614
938 ▼a EBSCOhost ▼b EBSC ▼n 362887
990 ▼a 관리자
994 ▼a 92 ▼b K4R