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On Message : Precision Communication for the Digital Age / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Theobald, Theo, 1957- |
| 서명/저자사항 | On Message[electronic resource] :Precision Communication for the Digital Age /Theo Theobald. |
| 판사항 | 1st ed. |
| 발행사항 | London : Kogan Page Limited, 2013. |
| 형태사항 | 1 online resource. |
| ISBN | 9780749464882 (electronic bk.) 0749464887 (electronic bk.) |
| 내용주기 | Acknowledgements -- Introduction -- The digital landscape -- How did we get here? -- This is new media -- Lessons from the past -- What are we up against? -- Guiding principles -- All about stickiness -- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The nuts and bolts of better writing -- Gathering content -- Developing the message -- How to write better copy -- How to edit existing copy -- Advanced technique -- Crossing boundaries and going global -- Expanding creative horizons -- Storytelling -- Revision, consolidation and the way forward. |
| 요약 | Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication. |
| 일반주제명 | Business communication. Online social networks. BUSINESS & ECONOMICS / Advertising & Promotion. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Theobald, Theo, 1957-On Message.1st ed.London : Kogan Page Limited, 20139780749464875 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=505928 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00002116 | 659.14/4 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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