| LDR | | 02903cmm uu2004454a 4500 |
| 001 | | 000000301196 |
| 003 | | OCoLC |
| 005 | | 20230519142550 |
| 006 | | m o d |
| 007 | | cr cnu---unuuu |
| 008 | | 130102s2013 enk o 000 0 eng d |
| 020 | |
▼a 9780749464882 (electronic bk.) |
| 020 | |
▼a 0749464887 (electronic bk.) |
| 020 | |
▼z 9780749464875 |
| 020 | |
▼z 0749464879 |
| 035 | |
▼a (OCoLC)823170163 |
| 040 | |
▼a N$T
▼b eng
▼c N$T
▼d EBLCP
▼d MHW
▼d ORX
▼d YDXCP
▼d TEFOD
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5718
▼b .T456 2013eb |
| 072 | 7 |
▼a BUS
▼x 002000
▼2 bisacsh |
| 082 | 04 |
▼a 659.14/4
▼2 23 |
| 100 | 1 |
▼a Theobald, Theo,
▼d 1957- |
| 245 | 10 |
▼a On Message
▼h [electronic resource] :
▼b Precision Communication for the Digital Age /
▼c Theo Theobald. |
| 250 | |
▼a 1st ed. |
| 260 | |
▼a London :
▼b Kogan Page Limited,
▼c 2013. |
| 300 | |
▼a 1 online resource. |
| 505 | 0 |
▼a Acknowledgements -- Introduction -- The digital landscape -- How did we get here? -- This is new media -- Lessons from the past -- What are we up against? -- Guiding principles -- All about stickiness -- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The nuts and bolts of better writing -- Gathering content -- Developing the message -- How to write better copy -- How to edit existing copy -- Advanced technique -- Crossing boundaries and going global -- Expanding creative horizons -- Storytelling -- Revision, consolidation and the way forward. |
| 520 | |
▼a Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Business communication. |
| 650 | 0 |
▼a Online social networks. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Advertising & Promotion.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Theobald, Theo, 1957-
▼t On Message.
▼b 1st ed.
▼d London : Kogan Page Limited, 2013
▼z 9780749464875
▼w (DLC) 2012026743
▼w (OCoLC)794035947 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=505928 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 505928 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL1098134 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 9946353 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |