| LDR | | 01490nmm uu200373 4500 |
| 001 | | 000000334446 |
| 005 | | 20240805180323 |
| 008 | | 181129s2018 |||||||||||||||||c||eng d |
| 020 | |
▼a 9780438419674 |
| 035 | |
▼a (MiAaPQ)AAI10987112 |
| 035 | |
▼a (MiAaPQ)0382vireo:537Qiu |
| 040 | |
▼a MiAaPQ
▼c MiAaPQ
▼d 248032 |
| 082 | 0 |
▼a 658 |
| 100 | 1 |
▼a Qiu, Ye. |
| 245 | 10 |
▼a Strategizing for E-Commerce: Science and Art in Communication and Pricing. |
| 260 | |
▼a [S.l.] :
▼b The University of Texas at Dallas.,
▼c 2018 |
| 260 | 1 |
▼a Ann Arbor :
▼b ProQuest Dissertations & Theses,
▼c 2018 |
| 300 | |
▼a 128 p. |
| 500 | |
▼a Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A. |
| 500 | |
▼a Adviser: Ram C. Rao. |
| 502 | 1 |
▼a Thesis (Ph.D.)--The University of Texas at Dallas, 2018. |
| 520 | |
▼a The rapid change that digital marketing is undergoing greatly affects how businesses adapt their marketing strategies. Firms can leverage digital commerce to their advantage by innovative pricing, assortment and advertising, for example. In my d |
| 590 | |
▼a School code: 0382. |
| 650 | 4 |
▼a Marketing. |
| 690 | |
▼a 0338 |
| 710 | 20 |
▼a The University of Texas at Dallas.
▼b Management Science. |
| 773 | 0 |
▼t Dissertation Abstracts International
▼g 80-01A(E). |
| 773 | |
▼t Dissertation Abstract International |
| 790 | |
▼a 0382 |
| 791 | |
▼a Ph.D. |
| 792 | |
▼a 2018 |
| 793 | |
▼a English |
| 856 | 40 |
▼u http://www.riss.kr/pdu/ddodLink.do?id=T15001405
▼n KERIS |
| 980 | |
▼a 201812
▼f 2019 |
| 990 | |
▼a 관리자 |