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020 ▼a 9780438310094
035 ▼a (MiAaPQ)AAI10970768
035 ▼a (MiAaPQ)OhioLINK:osu1462959384
040 ▼a MiAaPQ ▼c MiAaPQ ▼d 248032
0820 ▼a 658
1001 ▼a Summers, Christopher A.
24510 ▼a Behaviorally Targeted Ads as Implied Social Labels.
260 ▼a [S.l.] : ▼b The Ohio State University., ▼c 2016
260 1 ▼a Ann Arbor : ▼b ProQuest Dissertations & Theses, ▼c 2016
300 ▼a 115 p.
500 ▼a Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
500 ▼a Adviser: Rebecca Walker Reczek.
5021 ▼a Thesis (Ph.D.)--The Ohio State University, 2016.
520 ▼a "Behavioral targeting" is an Internet-based targeting strategy that delivers digital ads to individuals based on their online behavior (e.g., search, shopping). This dissertation explores the unique ways in which consumers respond to ads using t
590 ▼a School code: 0168.
650 4 ▼a Marketing.
650 4 ▼a Business administration.
690 ▼a 0338
690 ▼a 0310
71020 ▼a The Ohio State University. ▼b Business Administration.
7730 ▼t Dissertation Abstracts International ▼g 80-01A(E).
773 ▼t Dissertation Abstract International
790 ▼a 0168
791 ▼a Ph.D.
792 ▼a 2016
793 ▼a English
85640 ▼u http://www.riss.kr/pdu/ddodLink.do?id=T15001357 ▼n KERIS
980 ▼a 201812 ▼f 2019
990 ▼a 관리자