| LDR | | 01542nmm uu200397 4500 |
| 001 | | 000000334398 |
| 005 | | 20240805180226 |
| 008 | | 181129s2016 |||||||||||||||||c||eng d |
| 020 | |
▼a 9780438310094 |
| 035 | |
▼a (MiAaPQ)AAI10970768 |
| 035 | |
▼a (MiAaPQ)OhioLINK:osu1462959384 |
| 040 | |
▼a MiAaPQ
▼c MiAaPQ
▼d 248032 |
| 082 | 0 |
▼a 658 |
| 100 | 1 |
▼a Summers, Christopher A. |
| 245 | 10 |
▼a Behaviorally Targeted Ads as Implied Social Labels. |
| 260 | |
▼a [S.l.] :
▼b The Ohio State University.,
▼c 2016 |
| 260 | 1 |
▼a Ann Arbor :
▼b ProQuest Dissertations & Theses,
▼c 2016 |
| 300 | |
▼a 115 p. |
| 500 | |
▼a Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A. |
| 500 | |
▼a Adviser: Rebecca Walker Reczek. |
| 502 | 1 |
▼a Thesis (Ph.D.)--The Ohio State University, 2016. |
| 520 | |
▼a "Behavioral targeting" is an Internet-based targeting strategy that delivers digital ads to individuals based on their online behavior (e.g., search, shopping). This dissertation explores the unique ways in which consumers respond to ads using t |
| 590 | |
▼a School code: 0168. |
| 650 | 4 |
▼a Marketing. |
| 650 | 4 |
▼a Business administration. |
| 690 | |
▼a 0338 |
| 690 | |
▼a 0310 |
| 710 | 20 |
▼a The Ohio State University.
▼b Business Administration. |
| 773 | 0 |
▼t Dissertation Abstracts International
▼g 80-01A(E). |
| 773 | |
▼t Dissertation Abstract International |
| 790 | |
▼a 0168 |
| 791 | |
▼a Ph.D. |
| 792 | |
▼a 2016 |
| 793 | |
▼a English |
| 856 | 40 |
▼u http://www.riss.kr/pdu/ddodLink.do?id=T15001357
▼n KERIS |
| 980 | |
▼a 201812
▼f 2019 |
| 990 | |
▼a 관리자 |