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020 ▼a 9780438094284
035 ▼a (MiAaPQ)AAI10828310
035 ▼a (MiAaPQ)indiana:15272
040 ▼a MiAaPQ ▼c MiAaPQ ▼d 248032
0820 ▼a 658
1001 ▼a Han, Yoonju.
24510 ▼a Essays on Dynamics of Consumers' In-store Shopping Behavior.
260 ▼a [S.l.] : ▼b Indiana University., ▼c 2018
260 1 ▼a Ann Arbor : ▼b ProQuest Dissertations & Theses, ▼c 2018
300 ▼a 119 p.
500 ▼a Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A.
500 ▼a Adviser: Shibo Li.
5021 ▼a Thesis (Ph.D.)--Indiana University, 2018.
520 ▼a While making a shopping trip within a store, consumers are exposed to a number of stimuli, such as product displays and price promotions. The impacts from such stimuli towards shoppers' behavior such as attention, engagement, and purchase are no
520 ▼a In the first essay, I focus on in-store displays and propose that purchase behavior depends on the consumers' unobserved information states. Research on in-store shopping behavior assumes that consumers have full information about marketing stim
520 ▼a In the second essay, I investigate consumers' purchase-related behavior at the checkout counter. The checkout area of a supermarket sells a large assortment of products, and is one of the most productive areas of the store. Prior research on ret
590 ▼a School code: 0093.
650 4 ▼a Marketing.
690 ▼a 0338
71020 ▼a Indiana University. ▼b Business.
7730 ▼t Dissertation Abstracts International ▼g 79-11A(E).
773 ▼t Dissertation Abstract International
790 ▼a 0093
791 ▼a Ph.D.
792 ▼a 2018
793 ▼a English
85640 ▼u http://www.riss.kr/pdu/ddodLink.do?id=T14999149 ▼n KERIS
980 ▼a 201812 ▼f 2019
990 ▼a 관리자