| LDR | | 01753nmm uu200385 4500 |
| 001 | | 000000333128 |
| 005 | | 20240805172239 |
| 008 | | 181129s2018 |||||||||||||||||c||eng d |
| 020 | |
▼a 9780438065611 |
| 035 | |
▼a (MiAaPQ)AAI10812596 |
| 035 | |
▼a (MiAaPQ)unc:17895 |
| 040 | |
▼a MiAaPQ
▼c MiAaPQ
▼d 248032 |
| 082 | 0 |
▼a 658 |
| 100 | 1 |
▼a Rajavi, Koushyar. |
| 245 | 10 |
▼a Essays on Brand Trust. |
| 260 | |
▼a [S.l.] :
▼b The University of North Carolina at Chapel Hill.,
▼c 2018 |
| 260 | 1 |
▼a Ann Arbor :
▼b ProQuest Dissertations & Theses,
▼c 2018 |
| 300 | |
▼a 180 p. |
| 500 | |
▼a Source: Dissertation Abstracts International, Volume: 79-10(E), Section: A. |
| 500 | |
▼a Advisers: Tarun Kushwaha |
| 502 | 1 |
▼a Thesis (Ph.D.)--The University of North Carolina at Chapel Hill, 2018. |
| 520 | |
▼a Brand Trust is defined as the "willingness of the average consumer to rely on the ability of the brand to perform its stated function" (Chaudhuri and Holbrook 2001, p. 82). Trust plays a key role in brand success by lowering customers' purchase |
| 520 | |
▼a In the first study, I examine the relationship between five marketing mix instruments (advertising, new product introduction, distribution, price, price promotion) and brand trust. Using a unique dataset that combines consumer surveys and scanne |
| 590 | |
▼a School code: 0153. |
| 650 | 4 |
▼a Marketing. |
| 690 | |
▼a 0338 |
| 710 | 20 |
▼a The University of North Carolina at Chapel Hill.
▼b Business Administration. |
| 773 | 0 |
▼t Dissertation Abstracts International
▼g 79-10A(E). |
| 773 | |
▼t Dissertation Abstract International |
| 790 | |
▼a 0153 |
| 791 | |
▼a Ph.D. |
| 792 | |
▼a 2018 |
| 793 | |
▼a English |
| 856 | 40 |
▼u http://www.riss.kr/pdu/ddodLink.do?id=T14998032
▼n KERIS |
| 980 | |
▼a 201812
▼f 2019 |
| 990 | |
▼a 관리자 |