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008181129s2018 |||||||||||||||||c||eng d
020 ▼a 9780355932614
035 ▼a (MiAaPQ)AAI10792298
035 ▼a (MiAaPQ)asu:17703
040 ▼a MiAaPQ ▼c MiAaPQ ▼d 248032
0820 ▼a 658
1001 ▼a Xu, Jin.
24510 ▼a Traditional Media and New Media Advertising Cost Differentiation Research.
260 ▼a [S.l.] : ▼b Arizona State University., ▼c 2018
260 1 ▼a Ann Arbor : ▼b ProQuest Dissertations & Theses, ▼c 2018
300 ▼a 47 p.
500 ▼a Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.
500 ▼a Advisers: Bin Gu
5021 ▼a Thesis (Ph.D.)--Arizona State University, 2018.
520 ▼a This study examines the 3 key questions of media budget allocation, to find our a better invest model. Including spending share of traditional media and digital media, program selection strategy and duration mix optimization to analyse the trend
590 ▼a School code: 0010.
650 4 ▼a Business administration.
650 4 ▼a Marketing.
690 ▼a 0310
690 ▼a 0338
71020 ▼a Arizona State University. ▼b Business Administration.
7730 ▼t Dissertation Abstracts International ▼g 79-09A(E).
773 ▼t Dissertation Abstract International
790 ▼a 0010
791 ▼a Ph.D.
792 ▼a 2018
793 ▼a Chinese
85640 ▼u http://www.riss.kr/pdu/ddodLink.do?id=T14997692 ▼n KERIS
980 ▼a 201812 ▼f 2019
990 ▼a 관리자