| LDR | | 01518nmm uu200397 4500 |
| 001 | | 000000332962 |
| 005 | | 20240805171924 |
| 008 | | 181129s2018 |||||||||||||||||c||eng d |
| 020 | |
▼a 9780355932614 |
| 035 | |
▼a (MiAaPQ)AAI10792298 |
| 035 | |
▼a (MiAaPQ)asu:17703 |
| 040 | |
▼a MiAaPQ
▼c MiAaPQ
▼d 248032 |
| 082 | 0 |
▼a 658 |
| 100 | 1 |
▼a Xu, Jin. |
| 245 | 10 |
▼a Traditional Media and New Media Advertising Cost Differentiation Research. |
| 260 | |
▼a [S.l.] :
▼b Arizona State University.,
▼c 2018 |
| 260 | 1 |
▼a Ann Arbor :
▼b ProQuest Dissertations & Theses,
▼c 2018 |
| 300 | |
▼a 47 p. |
| 500 | |
▼a Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A. |
| 500 | |
▼a Advisers: Bin Gu |
| 502 | 1 |
▼a Thesis (Ph.D.)--Arizona State University, 2018. |
| 520 | |
▼a This study examines the 3 key questions of media budget allocation, to find our a better invest model. Including spending share of traditional media and digital media, program selection strategy and duration mix optimization to analyse the trend |
| 590 | |
▼a School code: 0010. |
| 650 | 4 |
▼a Business administration. |
| 650 | 4 |
▼a Marketing. |
| 690 | |
▼a 0310 |
| 690 | |
▼a 0338 |
| 710 | 20 |
▼a Arizona State University.
▼b Business Administration. |
| 773 | 0 |
▼t Dissertation Abstracts International
▼g 79-09A(E). |
| 773 | |
▼t Dissertation Abstract International |
| 790 | |
▼a 0010 |
| 791 | |
▼a Ph.D. |
| 792 | |
▼a 2018 |
| 793 | |
▼a Chinese |
| 856 | 40 |
▼u http://www.riss.kr/pdu/ddodLink.do?id=T14997692
▼n KERIS |
| 980 | |
▼a 201812
▼f 2019 |
| 990 | |
▼a 관리자 |