| LDR | | 00000nmm u2200205 4500 |
| 001 | | 000000331069 |
| 005 | | 20241108111128 |
| 008 | | 181129s2018 ||| | | | eng d |
| 020 | |
▼a 9780438330535 |
| 035 | |
▼a (MiAaPQ)AAI10837216 |
| 035 | |
▼a (MiAaPQ)purdue:22974 |
| 040 | |
▼a MiAaPQ
▼c MiAaPQ
▼d 248032 |
| 049 | 1 |
▼f DP |
| 082 | 0 |
▼a 004 |
| 100 | 1 |
▼a Leitch, Stephen. |
| 245 | 10 |
▼a Web Site Analytics: The Potential for Transformation of a Restaurant's Marketing Strategy - A Case Study of a Casual Dining Restaurant in the Midwest. |
| 260 | |
▼a [S.l.] :
▼b Purdue University.,
▼c 2018 |
| 260 | 1 |
▼a Ann Arbor :
▼b ProQuest Dissertations & Theses,
▼c 2018 |
| 300 | |
▼a 129 p. |
| 500 | |
▼a Source: Dissertation Abstracts International, Volume: 80-01(E), Section: B. |
| 500 | |
▼a Advisers: Howard Adler |
| 502 | 1 |
▼a Thesis (Ph.D.)--Purdue University, 2018. |
| 520 | |
▼a The purpose of this research is to show independent restaurateurs the value that Web site analytics can have on providing data about the visitors to their Web site and the marketing opportunities these data provide. The study surveyed customers |
| 520 | |
▼a Analysis was conducted using t-tests and analysis of variance. Findings indicated that certain browsing behaviors were associated with an increased number of reservations and visitation to the restaurant Web site prior to dining impacted average |
| 590 | |
▼a School code: 0183. |
| 650 | 4 |
▼a Information technology. |
| 690 | |
▼a 0489 |
| 710 | 20 |
▼a Purdue University.
▼b Hospitality and Tourism Management. |
| 773 | 0 |
▼t Dissertation Abstracts International
▼g 80-01B(E). |
| 773 | |
▼t Dissertation Abstract International |
| 790 | |
▼a 0183 |
| 791 | |
▼a Ph.D. |
| 792 | |
▼a 2018 |
| 793 | |
▼a English |
| 856 | 40 |
▼u http://www.riss.kr/pdu/ddodLink.do?id=T14999548
▼n KERIS |
| 980 | |
▼a 201812
▼f 2019 |
| 990 | |
▼a 관리자
▼b 관리자 |