| LDR | | 05237cmm u2200745 i 4500 |
| 001 | | 000000327819 |
| 003 | | OCoLC |
| 005 | | 20240307140634 |
| 006 | | m d |
| 007 | | cr cnu---unuuu |
| 008 | | 230615t20242024enk ob 001 0 eng |
| 010 | |
▼a 2023023667 |
| 020 | |
▼a 9781000990690
▼q electronic book |
| 020 | |
▼a 1000990699
▼q electronic book |
| 020 | |
▼a 9781003324027
▼q electronic book |
| 020 | |
▼a 1003324029
▼q electronic book |
| 020 | |
▼a 1000990702
▼q electronic book |
| 020 | |
▼a 9781000990706
▼q (electronic bk.) |
| 020 | |
▼z 9781032348261
▼q hardcover |
| 020 | |
▼z 9781032348308
▼q paperback |
| 024 | 7 |
▼a 10.4324/9781003324027
▼2 doi |
| 035 | |
▼a 3654697
▼b (N$T) |
| 035 | |
▼a (OCoLC)1390808911 |
| 037 | |
▼a 9781003324027
▼b Taylor & Francis |
| 040 | |
▼a DLC
▼b eng
▼e rda
▼c DLC
▼d TYFRS
▼d YDX
▼d OCLCO
▼d OCLCF
▼d OCLCO
▼d N$T
▼d 248032 |
| 042 | |
▼a pcc |
| 049 | |
▼a MAIN |
| 050 | 04 |
▼a HD30.3
▼b .S973 2024 |
| 072 | 7 |
▼a BUS
▼x 052000
▼2 bisacsh |
| 072 | 7 |
▼a LAN
▼x 004000
▼2 bisacsh |
| 072 | 7 |
▼a KJSP
▼2 bicssc |
| 082 | 00 |
▼a 658.4/5
▼2 23/eng/20230719 |
| 100 | 1 |
▼a Swiatek, Lukasz,
▼e author. |
| 245 | 10 |
▼a Artificial intelligence, strategic communicators and activism /
▼c Lukasz Swiatek, Marina Vujnovic, Chris Galloway and Dean Kruckeberg. |
| 264 | 1 |
▼a Abingdon, Oxon ;
▼a New York, NY :
▼b Routledge,
▼c 2024. |
| 264 | 4 |
▼c 짤2024 |
| 300 | |
▼a 1 online resource (vi, 67 pages). |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 490 | 0 |
▼a Global public relations insights |
| 500 | |
▼a "Routledge Focus" -- from cover. |
| 504 | |
▼a Includes bibliographical references and index. |
| 520 | |
▼a "In a world which is increasingly wary of artificial intelligence, this book explores the pressing need for strategic communicators to move from their present, often "cheerleader" role supporting its growth, towards a more critical approach, and develop a role that enables them to counter AI-driven threats to communities and relationships. AI promotes inequality, fake news and environmental damage. This book argues that strategic communicators are uniquely placed to counter these AI-driven ethical dilemmas, by building their skills in human relationships and relationship-building, and their ability to craft and to deliver messages effectively. By discussing the different approaches that professionals can take across the spectrum of practice in relation to the challenges of AI, the book offers multiple perspectives that will help to build knowledge in diverse settings, and develop practice especially in community and activist strategic communication. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges of AI"--
▼c Provided by publisher. |
| 545 | 0 |
▼a Lukasz Swiatek lectures in the School of the Arts and Media at the University of New South Wales in Sydney (Australia). He mainly undertakes research in communication and media studies, higher education, and cultural studies. Marina Vujnovic is a professor in the Department of Communication at Monmouth University in West Long Branch, New Jersey (in the United States). Her work explores intersections between journalism and public relations, looking at issues of participation, activism, transparency, and ethics. Chris Galloway teaches public relations on the Auckland (Aotearoa New Zealand) campus of Massey University. His research encompasses crisis communication, reputation management, and AI applications and their impacts. Dean Kruckeberg (APR, Fellow PRSA) is a professor in the Department of Communication Studies at the University of North Carolina at Charlotte (in the United States). He is the author and co-author of many books, book chapters and articles about public relations, focusing on ethics and global public relations. |
| 588 | |
▼a Description based on online resource; title from digital title page (viewed on September 20, 2023). |
| 590 | |
▼a Added to collection customer.56279.3 |
| 650 | 0 |
▼a Communication in organizations. |
| 650 | 0 |
▼a Strategic planning. |
| 650 | 0 |
▼a Artificial intelligence
▼x Moral and ethical aspects. |
| 650 | 6 |
▼a Communication dans les organisations. |
| 650 | 6 |
▼a Planification strate?gique. |
| 650 | 6 |
▼a Intelligence artificielle
▼x Aspect moral. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Public Relations
▼2 bisacsh |
| 650 | 7 |
▼a LANGUAGE ARTS & DISCIPLINES / Communication
▼2 bisacsh |
| 650 | 7 |
▼a Artificial intelligence
▼x Moral and ethical aspects
▼2 fast |
| 650 | 7 |
▼a Communication in organizations
▼2 fast |
| 650 | 7 |
▼a Strategic planning
▼2 fast |
| 700 | 1 |
▼a Vujnovic, Marina,
▼d 1975-,
▼e author. |
| 700 | 1 |
▼a Galloway, Chris,
▼e author. |
| 700 | 1 |
▼a Kruckeberg, Dean,
▼e author. |
| 776 | 08 |
▼i Print version:
▼a Swiatek, Lukasz.
▼t Artificial intelligence, strategic communicators and activism
▼d Abingdon, Oxon ; New York, NY : Routledge, 2024
▼z 9781032348261
▼w (DLC) 2023023666 |
| 856 | 40 |
▼3 EBSCOhost
▼u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3654697 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 3654697 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b N$T |