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008210715s2021 inua ob 001 0 eng
010 ▼a 2021034406
020 ▼a 0253059364 ▼q electronic book
020 ▼a 9780253059376 ▼q electronic book
020 ▼a 0253059372 ▼q electronic book
020 ▼a 9780253059369 ▼q (electronic bk.)
020 ▼z 9780253059390 ▼q hardcover ▼q alkaline paper
020 ▼z 9780253059383 ▼q paperback ▼q alkaline paper
035 ▼a 3050118 ▼b (N$T)
035 ▼a (OCoLC)1266200787
037 ▼a 22573/ctv21g72s3 ▼b JSTOR
040 ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d OCLCO ▼d YDX ▼d EBLCP ▼d OCLCF ▼d YDX ▼d N$T ▼d JSTOR ▼d 248032
042 ▼a pcc
043 ▼a n-us---
049 ▼a MAIN
05004 ▼a HF5844 ▼b .G76 2021
072 7 ▼a PER ▼x 004030 ▼2 bisacsh
072 7 ▼a SOC ▼x 052000 ▼2 bisacsh
072 7 ▼a BUS ▼x 002000 ▼2 bisacsh
08200 ▼a 659.1/52 ▼2 23
1001 ▼a Groskopf, Jeremy, ▼e author.
24510 ▼a Profit margins : ▼b the American silent cinema and the marginalization of advertising / ▼c Jeremy Groskopf. ▼h [electronic resource]
264 1 ▼a Bloomington, Indiana : ▼b Indiana University Press, ▼c [2021]
300 ▼a 1 online resource (x, 333 pages) : ▼b illustrations
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5050 ▼a Introduction: Advertising Looks at Cinema -- The Front Cover Medium: Lantern Slides, Temporality, and the Commercial Break -- Screen Sugar Pills: The Advertising Trailer and the Commercialized Intermission -- Watch This Space: Peripheral Advertising Through Technologies -- The Cinema Wants to Be Free: Parks, Tickets, and Advertiser-Funded Cinema -- Conclusion: Intemperate Proclamations.
520 ▼a "Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins, Jeremy Groskopf examines how the ad industry jockeyed for direct advertisement space in American motion pictures. In fact, advertisers, who recognized the import of film audiences, fought exhibitors over what audiences expected in a theater outing. Looking back at these debates in four case studies, Groskopf reveals that advertising became a marker of class distinctions in the cinema experience as the film industry pushed out advertisers in order to create a space free of ads. By restricting advertising, especially during the rise of high-class, palatial theaters, the film industry continued its ongoing effort to ascend the cultural hierarchy of the arts. An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division"-- ▼c Provided by publisher.
588 ▼a Description based on online resource; title from digital title page (viewed on October 21, 2021).
590 ▼a WorldCat record variable field(s) change: 072
650 0 ▼a Motion pictures in advertising ▼z United States ▼x History.
650 0 ▼a Silent films ▼z United States ▼x History.
650 0 ▼a Advertising ▼z United States ▼x History.
650 0 ▼a Social classes ▼z United States ▼x History.
650 0 ▼a Market segmentation ▼z United States ▼x History.
650 7 ▼a Advertising. ▼2 fast ▼0 (OCoLC)fst00797511
650 7 ▼a Market segmentation. ▼2 fast ▼0 (OCoLC)fst01010139
650 7 ▼a Motion pictures in advertising. ▼2 fast ▼0 (OCoLC)fst01027435
650 7 ▼a Silent films. ▼2 fast ▼0 (OCoLC)fst01118542
650 7 ▼a Social classes. ▼2 fast ▼0 (OCoLC)fst01122346
650 7 ▼a PERFORMING ARTS / Film & Video / History & Criticism ▼2 bisacsh
651 7 ▼a United States. ▼2 fast ▼0 (OCoLC)fst01204155
655 4 ▼a Electronic books.
655 7 ▼a History. ▼2 fast ▼0 (OCoLC)fst01411628
77608 ▼i Print version: ▼a Groskopf, Jeremy. ▼t Profit margins ▼d Bloomington, Indiana : Indiana University Press, [2021] ▼z 9780253059390 ▼w (DLC) 2021034405
85640 ▼3 EBSCOhost ▼u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3050118
938 ▼a EBSCOhost ▼b EBSC ▼n 3050118
990 ▼a 관리자
994 ▼a 92 ▼b N$T