| LDR | | 04699cmm u2200625Ii 4500 |
| 001 | | 000000322019 |
| 003 | | OCoLC |
| 005 | | 20230613113633 |
| 006 | | m d |
| 007 | | cr |n||||||||| |
| 008 | | 200214t20202020mau ob 001 0 eng d |
| 020 | |
▼a 9780262358255
▼q (electronic bk.) |
| 020 | |
▼a 0262358255
▼q (electronic bk.) |
| 020 | |
▼a 9780262358262
▼q (electronic bk.) |
| 020 | |
▼a 0262358263
▼q (electronic bk.) |
| 020 | |
▼z 9780262043878 |
| 020 | |
▼z 0262043874 |
| 035 | |
▼a 2371491
▼b (N$T) |
| 035 | |
▼a (OCoLC)1140412010 |
| 037 | |
▼a 8B50AFEC-8559-4912-B75A-B53264B8CDA0
▼b OverDrive, Inc.
▼n http://www.overdrive.com |
| 040 | |
▼a YDX
▼b eng
▼e rda
▼e pn
▼c YDX
▼d EBLCP
▼d N$T
▼d UAB
▼d HTM
▼d TEFOD
▼d OCLCQ
▼d TOH
▼d OCLCF
▼d RECBK
▼d UKAHL
▼d SFB
▼d 248032 |
| 049 | |
▼a MAIN |
| 050 | 4 |
▼a HB74.P8 |
| 082 | 04 |
▼a 330.01/9
▼2 23 |
| 100 | 1 |
▼a Luca, Michael,
▼e author. |
| 245 | 14 |
▼a The power of experiments :
▼b decision making in a data-driven world /
▼c Michael Luca and Max H. Bazerman.
▼h [electronic resource] |
| 264 | 1 |
▼a Cambridge, Massachusetts :
▼b The MIT Press,
▼c [2020] |
| 264 | 4 |
▼c 짤2020 |
| 300 | |
▼a 1 online resource (xiv, 211 pages) |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 505 | 0 |
▼a Intro -- Contents -- Preface -- Acknowledgments -- Dedication -- Part I: Breaking Out of the Lab -- 1: The Power of Experiments -- A Quick Aside: The Anatomy of an Experiment -- The Book of Daniel -- Fifteen Centuries Later -- 2: The Rise of Experiments in Psychology and Economics -- A Brief History of Experimental Psychology -- Experimental and Behavioral Economics -- Economics Meets Psychology -- Behavioral Economics Emerges as a Field -- The Rise of Field Experiments -- 3: The Rise of Behavioral Experiments in Policymaking -- Nudging -- The Nuance behind Behavioral Insights |
| 505 | 8 |
▼a The Link between Experiments and Nudging -- Back to the Nudge Unit -- Part II: Experiments in the Tech Sector -- 4: From the Behavioral Insights Team to Booking.com -- Five Key Barriers to Experimentation -- The Case of Google -- Experimental Infrastructure at Booking.com -- The Returns on Experimentation -- 5: #AirbnbWhileBlack -- The New Yorker Updates Its Cartoon -- Airbnb's Moral Wiggle Room -- #AirbnbWhileBlack -- Airbnb Makes Design Changes -- Satisfied with the Changes? -- The Broader Value of Experiments -- 6: eBay's 50 Million Advertising Mistake |
| 505 | 8 |
▼a Why Correlations are Misleading: Evidence from eBay -- The eBay Ads Experiment -- The Return to Yelp Ads -- 7: Deep Discounts at Alibaba -- From Data to Decisions -- 8: Shrouded Fees at StubHub -- To Shroud Fees or Not to Shroud? -- The Results -- From Data to Decisions -- 9: Market-Level Experiments at Uber -- How Uber Experiments (and Why It's Challenging): The Case of Uber Express Pool -- 10: The Facebook Blues -- The Debbie Downer Effect -- Mad, Not Sad -- Toward Greater Transparency -- Broader Lessons from Tech Experiments -- Part III: Experimenting for the Social Good |
| 505 | 8 |
▼a 11: Behavioral Experiments for the Social Good -- The Diffusion of Behavioral Insight Units -- Transforming Advice on Getting Out the Vote -- 12: Healthy, Wealthy, and Wise -- Wise -- Wealthy -- ... and Healthy -- 13: The Behavior Change for Good Project -- Katy and Angela -- Ambitious Goals -- From Dream to Reality -- Nudging to Improve Health -- The BCFG Launch -- 14: The Ethics of Experimentation -- Experimentation When Incentives Are Not Aligned -- Experiment Aversion -- The Moral Imperative to Experiment -- 15: A Final Case for Experiments and Some Concluding Lessons |
| 520 | |
▼a How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world. |
| 588 | 0 |
▼a Online resource. |
| 590 | |
▼a Master record variable field(s) change: 650 |
| 650 | 0 |
▼a Economics
▼x Psychological aspects. |
| 650 | 0 |
▼a Experimental economics. |
| 650 | 0 |
▼a Decision making. |
| 650 | 0 |
▼a Psychology. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Consumer Behavior.
▼2 bisacsh |
| 650 | 7 |
▼a Decision making.
▼2 fast
▼0 (OCoLC)fst00889035 |
| 650 | 7 |
▼a Economics
▼x Psychological aspects.
▼2 fast
▼0 (OCoLC)fst00902172 |
| 650 | 7 |
▼a Experimental economics.
▼2 fast
▼0 (OCoLC)fst01746567 |
| 650 | 7 |
▼a Psychology.
▼2 fast
▼0 (OCoLC)fst01081447 |
| 650 | 0 |
▼a Electronic books. |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Bazerman, Max H.,
▼e author. |
| 776 | 08 |
▼i Print version:
▼z 9780262043878
▼z 0262043874
▼w (DLC) 2019029932
▼w (OCoLC)1118975509 |
| 856 | 40 |
▼3 EBSCOhost
▼u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2371491 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 2371491 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b N$T |