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▼a 9781522554103
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▼a 1522554106
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▼a 1836343
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▼a 658.4/08
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▼a Corporate social responsibility and strategic market positioning for organizational success /
▼c Carlton Brown, Uzoechi Nwagbara, [editors].
▼h [electronic resource] |
| 260 | |
▼a Hershey :
▼b IGI Global, Business Science Reference,
▼c [2019] |
| 300 | |
▼a 1 online resource (xvi, 301 pages) |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
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▼a online resource
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▼a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
▼x 2327-5502 |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a 1. CSR and PSR diversity engagement among ethnic minority businesses (EMB) within the UK / Carlton Brown -- 2. A liberating curricula as a social responsibility for promoting social justice and student success within the UK higher education institution (HEI) / Dave Thomas -- 3. Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in CSR communication / Melis Kaytaz Yigit, O?zge Kirezli -- 4. Why should the business community and organizations leverage social media to demonstrate their corporate social responsibility (CSR) commitment? / Salim Sheikh -- 5. The role of technology acceptance model in strengthening business positioning / Emeka Smart Oruh -- 6. Corporate social responsibility as a strategy in a self-service shop s-mart : a critical analysis / Jose? G. Vargas-Herna?ndez, Ce?sar Alejandro Polo-Navarro -- 7. Sustainability strategies for software development firms / Arunasalam Sambhanthan -- 8. The business of business is business through social integration / Purna Prabhakar Nandamuri, Mukesh Kumar Mishra, Vijayudu Gnanamkonda -- 9. The concept of green marketing / Mertcan Tascioglu. |
| 520 | |
▼a "This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"--
▼c Provided by publisher. |
| 588 | 0 |
▼a Print version record. |
| 590 | |
▼a Master record variable field(s) change: 050 |
| 650 | 0 |
▼a Social responsibility of business. |
| 650 | 0 |
▼a Success in business. |
| 650 | 7 |
▼a Social responsibility of business.
▼2 fast
▼0 (OCoLC)fst01122851 |
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▼a Success in business.
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▼a BUSINESS & ECONOMICS / Industrial Management
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▼a BUSINESS & ECONOMICS / Management
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▼a BUSINESS & ECONOMICS / Management Science
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| 650 | 7 |
▼a BUSINESS & ECONOMICS / Organizational Behavior
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Brown, Carlton,
▼d 1986-,
▼e editor. |
| 700 | 1 |
▼a Nwagbara, Uzoechi,
▼e editor. |
| 776 | 08 |
▼i Print version:
▼t Corporate social responsibility and strategic market positioning for organizational success.
▼d Hershey : IGI Global, Business Science Reference, [2019]
▼z 9781522554097
▼w (DLC) 2017043294
▼w (OCoLC)1011548044 |
| 830 | 0 |
▼a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| 856 | 40 |
▼3 EBSCOhost
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