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001 | | 000000320959 |
003 | | OCoLC |
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006 | | m d |
007 | | cr cnu---unuuu |
008 | | 180622t20192019pau ob 001 0 eng d |
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▼a 9781522554103
▼q (electronic book) |
020 | |
▼a 1522554106
▼q (electronic book) |
020 | |
▼z 9781522554097
▼q (hardcover) |
020 | |
▼z 1522554092
▼q (hardcover) |
035 | |
▼a 1836343
▼b (N$T) |
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▼a (OCoLC)1041707017 |
040 | |
▼a N$T
▼b eng
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▼a 658.4/08
▼2 23 |
245 | 00 |
▼a Corporate social responsibility and strategic market positioning for organizational success /
▼c Carlton Brown, Uzoechi Nwagbara, [editors].
▼h [electronic resource] |
260 | |
▼a Hershey :
▼b IGI Global, Business Science Reference,
▼c [2019] |
300 | |
▼a 1 online resource (xvi, 301 pages) |
336 | |
▼a text
▼b txt
▼2 rdacontent |
337 | |
▼a computer
▼b c
▼2 rdamedia |
338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
490 | 1 |
▼a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
▼x 2327-5502 |
504 | |
▼a Includes bibliographical references and index. |
505 | 0 |
▼a 1. CSR and PSR diversity engagement among ethnic minority businesses (EMB) within the UK / Carlton Brown -- 2. A liberating curricula as a social responsibility for promoting social justice and student success within the UK higher education institution (HEI) / Dave Thomas -- 3. Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in CSR communication / Melis Kaytaz Yigit, O?zge Kirezli -- 4. Why should the business community and organizations leverage social media to demonstrate their corporate social responsibility (CSR) commitment? / Salim Sheikh -- 5. The role of technology acceptance model in strengthening business positioning / Emeka Smart Oruh -- 6. Corporate social responsibility as a strategy in a self-service shop s-mart : a critical analysis / Jose? G. Vargas-Herna?ndez, Ce?sar Alejandro Polo-Navarro -- 7. Sustainability strategies for software development firms / Arunasalam Sambhanthan -- 8. The business of business is business through social integration / Purna Prabhakar Nandamuri, Mukesh Kumar Mishra, Vijayudu Gnanamkonda -- 9. The concept of green marketing / Mertcan Tascioglu. |
520 | |
▼a "This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"--
▼c Provided by publisher. |
588 | 0 |
▼a Print version record. |
590 | |
▼a Master record variable field(s) change: 050 |
650 | 0 |
▼a Social responsibility of business. |
650 | 0 |
▼a Success in business. |
650 | 7 |
▼a Social responsibility of business.
▼2 fast
▼0 (OCoLC)fst01122851 |
650 | 7 |
▼a Success in business.
▼2 fast
▼0 (OCoLC)fst01137062 |
650 | 7 |
▼a BUSINESS & ECONOMICS / Industrial Management
▼2 bisacsh |
650 | 7 |
▼a BUSINESS & ECONOMICS / Management
▼2 bisacsh |
650 | 7 |
▼a BUSINESS & ECONOMICS / Management Science
▼2 bisacsh |
650 | 7 |
▼a BUSINESS & ECONOMICS / Organizational Behavior
▼2 bisacsh |
655 | 4 |
▼a Electronic books. |
700 | 1 |
▼a Brown, Carlton,
▼d 1986-,
▼e editor. |
700 | 1 |
▼a Nwagbara, Uzoechi,
▼e editor. |
776 | 08 |
▼i Print version:
▼t Corporate social responsibility and strategic market positioning for organizational success.
▼d Hershey : IGI Global, Business Science Reference, [2019]
▼z 9781522554097
▼w (DLC) 2017043294
▼w (OCoLC)1011548044 |
830 | 0 |
▼a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
856 | 40 |
▼3 EBSCOhost
▼u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1836343 |
938 | |
▼a YBP Library Services
▼b YANK
▼n 15196572 |
938 | |
▼a EBSCOhost
▼b EBSC
▼n 1836343 |
990 | |
▼a 관리자 |
994 | |
▼a 92
▼b N$T |