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020 ▼a 9780262354776 ▼q (electronic bk.)
020 ▼a 0262354772 ▼q (electronic bk.)
020 ▼z 9780262042888
035 ▼a 2247469 ▼b (N$T)
035 ▼a (OCoLC)1099678431
037 ▼a 12188 ▼b MIT Press
037 ▼a 9780262354776 ▼b MIT Press
040 ▼a MITPR ▼b eng ▼e rda ▼e pn ▼c MITPR ▼d OCLCF ▼d EBLCP ▼d N$T ▼d 248032
049 ▼a MAIN
050 4 ▼a HD30.2 ▼b .R6637 2019eb
08204 ▼a 658 ▼2 23
1001 ▼a Ross, Jeanne W., ▼e author.
24510 ▼a Designed for digital : ▼b how to architect your business for sustained success / ▼c Jeanne W. Ross, Cynthia M. Beath, and Martin Mocker. ▼h [electronic resource]
260 ▼a Cambridge : ▼b MIT Press, ▼c 2019.
300 ▼a 1 online resource (208 pages).
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
4901 ▼a Management on the cutting edge
5050 ▼a Intro; Contents; Series Foreword; Preface and Acknowledgments; The Research; Who Should Read This Book?; Whom We Would Like to Thank; A Personal Note from Jeanne; A Personal Note from Cynthia (aka "Boo"); A Personal Note from Martin; 1. Digital Business Design; Digital Offerings Deliver New Value Propositions; Digital Business Design: What It Is and Why You Need It; Digital Business Design: What It's Not; Digital Business Transformation Is a Long Journey; How Do Companies Transform for Digital?; The Call to Action; 2. Building Shared Customer Insights
5058 ▼a Companies Learn What Makes a Viable Digital OfferingExperiments Create Shared Customer Insights; Designing for Shared Customer Insights; Creating a Culture for Shared Customer Insights; Getting Customer Insights Right; 3. Building an Operational Backbone; Digitized =見 Digital; Operational Excellence Is Table Stakes; Digital Business Is Built on an Operational Backbone; Building an Operational Backbone Involves a Business Transformation; Shortcuts to an Operational Backbone; Getting Your Operational Backbone Right; 4. Building a Digital Platform
5058 ▼a An Operational Backbone Is Not Enough for Digital SuccessA Digital Platform-What It Is; Digital Platform versus Operational Backbone: Two Different Roles; Design Requirements for the Digital Platform; The Operational Backbone and Digital Platform Work Together; Building a Digital Platform; Getting Your Digital Platform Right; 5. Building an Accountability Framework; Creativity, Not Chaos; Managing Living Assets; An Accountability Framework Promotes Both Autonomy and Alignment; How to Develop an Accountability Framework; Getting Accountability Right; 6. Building an External Developer Platform
5058 ▼a The Apple AspirationAn External Developer Platform Extends a Digital Platform; Who Needs an External Developer Platform?; Designing and Developing an External Developer Platform; Getting Your External Developer Platform Right; 7. Developing a Roadmap for Your Digital Transformation; Assembling the Building Blocks; Alternative Roadmaps for Building Digital Assets; Recommendations for Your Digital Roadmap; 8. Designing Your Company for Digital; How Not to Be Inspired by Digital Technologies; Artificial Intelligence: Inspiration and Challenge; Customer Value Propositions Inspired by AI
5058 ▼a Time to Get Started: A To-Do List for Embarking on Digital TransformationWhat Are You Waiting for? Design Your Digital Business!; Appendix 1: Committing to an Operating Model to Build an Operational Backbone; What Is an Operating Model?; How to Choose among Operating Models; How Does an Operating Model Relate to Building an Operational Backbone?; Appendix 2: Assessing Your Building Blocks for Digital Transformation; Notes; Chapter 1; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Chapter 7; Chapter 8; Appendix 1; Appendix 2; Index
520 ▼a Practical advice for redesigning ""big, old"" companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations.
5880 ▼a Print version record.
590 ▼a Added to collection customer.56279.3
650 0 ▼a Information technology ▼x Management.
650 0 ▼a Entrepreneurship ▼x Technological innovations.
650 7 ▼a Information technology ▼x Management. ▼2 fast ▼0 (OCoLC)fst00973112
655 4 ▼a Electronic books.
7001 ▼a Beath, Cynthia Mathis, ▼d 1944-, ▼e author.
7001 ▼a Mocker, Martin, ▼e author.
77608 ▼i Print version: ▼a Ross, Jeanne W., author. ▼t Designed for digital ▼z 9780262042888 ▼w (DLC) 2018059707 ▼w (OCoLC)1080555004
830 0 ▼a Management on the cutting edge.
85640 ▼3 EBSCOhost ▼u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2247469
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL5894162
938 ▼a EBSCOhost ▼b EBSC ▼n 2247469
990 ▼a 관리자
994 ▼a 92 ▼b N$T