| LDR | | 05590cmm u2200625 i 4500 |
| 001 | | 000000317742 |
| 003 | | OCoLC |
| 005 | | 20230525183302 |
| 006 | | m d |
| 007 | | cr ||||||||||| |
| 008 | | 200122s2020 paua ob 001 0 eng |
| 010 | |
▼a 2019048576 |
| 019 | |
▼a 1151737124 |
| 020 | |
▼a 9781799831204
▼q electronic book |
| 020 | |
▼a 1799831205
▼q electronic book |
| 020 | |
▼a 9781799831211
▼q (electronic bk.) |
| 020 | |
▼a 1799831213
▼q (electronic bk.) |
| 020 | |
▼z 9781799831198
▼q hardcover |
| 024 | 7 |
▼a 10.4018/978-1-7998-3119-8
▼2 doi |
| 035 | |
▼a 2451182
▼b (N$T) |
| 035 | |
▼a (OCoLC)1138996750
▼z (OCoLC)1151737124 |
| 040 | |
▼a DLC
▼b eng
▼e rda
▼c DLC
▼d OCLCO
▼d OCLCF
▼d YDX
▼d IGIGL
▼d OCLCQ
▼d N$T
▼d 248032 |
| 042 | |
▼a pcc |
| 049 | |
▼a MAIN |
| 050 | 00 |
▼a HF6146.I58
▼b H366 2020 |
| 082 | 00 |
▼a 658.8/72
▼2 23 |
| 245 | 00 |
▼a Handbook of research on transmedia storytelling, audience engagement, and business strategies /
▼c [edited by] Vi?ctor Herna?ndez-Santaolalla, Mo?nica Barrientos-Bueno. |
| 260 | |
▼a Hershey, PA :
▼b IGI Global,
▼c [2020] |
| 300 | |
▼a 1 online resource (xxviii, 457 pages) |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b n
▼2 rdamedia |
| 338 | |
▼a online resource
▼b nc
▼2 rdacarrier |
| 490 | 1 |
▼a Advances in business strategy and competitive advantage (ABSCA) book series |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Section 1. Digital narratives. Chapter 1. The aesthetic of new media and communication devices in film and television language ; Chapter 2. Televised sporting events: applications of second screens ; Chapter 3. The mirror effect and the transparent city in audio-visual non-dramatic fiction: comedic autofiction on television ; Chapter 4. The handmaid's tale (2017) or hulu's major investment in great storytelling ; Chapter 5. Audience engagement and transmedia adaptation: the case of the Lizzie Bennet diaries ; Chapter 6. Apichatpong Weerasethakul's primitive as a model of an expanded narrative ; Chapter 7. Augmented reality and franchising: the evolution of media mix through invizimals ; Chapter 8. The poetics of videogames: the logic of sense and meaning in the Videoludic discourse ; Chapter 9. An epistemology of the event for the digital media: from Lewis Carroll to Elsagate -- Section 2. Social media, marketing online, and digital promotion strategies. Chapter 10. Symbolic consumption in the online world: the construction of social identity and fashion influencers ; Chapter 11. The book trailer as a publishing house promotional tool: current situation of publishers in Spain ; Chapter 12. The role of prosumers in the interactive and digital processes of public relations: the organisation of events and influencers as the new emerging stakeholder ; Chapter 13. Lux radio theatre: radio, film, and advertising a fortunate encounter ; Chapter 14. 360 video as an opportunity for the inclusion of product placement ; Chapter 15. Branded content: analysis of case studies and measurement of its effectiveness using neuromarketing techniques ; Chapter 16. An approach to motivation research from advertising strategy: from freud to the iconic brand -- Section 3. Political communication. Chapter 17. "A narrative of impending tyranny": ideological extremism and internet use in the tea party movement ; Chapter 18. The social media politicians: personalisation, authenticity, and memes ; Chapter 19. Electoral propaganda through televised fiction: the online communication during 2019 Spanish general elections ; Chapter 20. Post-truths and fake news in disinformation contexts: the case of Venezuela ; Chapter 21. The use and management of public information in social media: a case study of town and city councils throughout andalusia on Twitter, Facebook, and YouTube -- Section 4. Business models: netflix as paradigm. Chapter 22. Content bubbles: how platforms filter what we see ; Chapter 23. Netflix in Spain, Spain in Netflix ; Chapter 24. An analysis of netflix espan?a campaigns: paquita salas case study ; Chapter 25. The expanded story from transmedia as a business model: the case of stranger things. |
| 520 | |
▼a "This book provides theoretical, reflective, and empirical perspectives on transmedia storytelling and digital marketing strategies in relation to audience engagement"--
▼c Provided by publisher. |
| 588 | |
▼a Description based on online resource; title from digital title page (viewed on April 24, 2020). |
| 590 | |
▼a Added to collection customer.56279.3 |
| 650 | 0 |
▼a Internet advertising. |
| 650 | 0 |
▼a Digital storytelling. |
| 650 | 0 |
▼a Marketing
▼x Social aspects. |
| 650 | 0 |
▼a Product placement in mass media. |
| 650 | 7 |
▼a Digital storytelling.
▼2 fast
▼0 (OCoLC)fst01744582 |
| 650 | 7 |
▼a Internet advertising.
▼2 fast
▼0 (OCoLC)fst00977220 |
| 650 | 7 |
▼a Marketing
▼x Social aspects.
▼2 fast
▼0 (OCoLC)fst01010246 |
| 650 | 7 |
▼a Product placement in mass media.
▼2 fast
▼0 (OCoLC)fst01896153 |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Herna?ndez-Santaolalla, Vi?ctor,
▼e editor. |
| 700 | 1 |
▼a Barrientos Bueno, Mo?nica,
▼e editor. |
| 776 | 08 |
▼i Print version:
▼t Handbook of research on transmedia storytelling, audience engagement, and business strategies
▼d Hershey, PA : Business Science Reference, [2020]
▼z 9781799831198
▼w (DLC) 2019048575 |
| 830 | 0 |
▼a Advances in business strategy and competitive advantage. |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2451182 |
| 938 | |
▼a IGI Global
▼b IGIG
▼n 00240166 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 2451182 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b N$T |